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Why the 2016 Malibu Hybrid could be the first of many more Volt-based hybrids and plug-in hybrids

6.6K views 96 replies 34 participants last post by  Jon17  
#2 · (Edited by Moderator)
By now we've read a decent bit about the new Malibu. It is a nice car. And it has a heart of a Volt, essentially.

This story is about the Malibu as a first, but really, it could be about the Volt which makes the Malibu possible.


Designed concurrently and borrowing powertrain hardware heavily from the 2016 Chevrolet Volt, the new Malibu Hybrid foreshadows more electrified GM vehicles to come and meanwhile no excuses need be made for this all-new hybrid.

Arriving next spring with a Malibu line redesign, the replacement for the not-so-competitive Malibu eAssist mild hybrid is projected to deliver EPA ratings of 45 mpg city, 48 highway, and 47 combined.


This would place it with the large-class Honda Accord Hybrid’s 47 combined efficiency, and ahead of 41 or 42 mpg for other midsize family hybrid sedans

If “47 mpg” from an aspiring American automaker evokes misgivings and memory of the 2013 Ford Fusion Hybrid which was launched boasting of “47 mpg” but then with its C-Max sibling demoted last year , fret not, says GM.

In interviews with two top General Motors engineers – while EPA certification is yet needed to verify – the company says its unique two-motor and two mode full hybrid system is intended to do anything but overpromise and under deliver.


Updated Rather Early


Chevrolet’s Malibu line was last revised in 2012, but GM’s market share has slipped against both hybrid and higher-volume non-hybrid competitors in this important family sedan segment.



The Malibu Hybrid is one of three drive train choices – the others being a new turbocharged Ecotec 1.5-liter and 2.0-liter – and these front-wheel-drive cars also benefit from mildly improved efficiency.



While longer by 2.3 inches overall, and with 3.6-inches more wheelbase, extensive “lightweighting” throughout sees 300 pounds shed.

Design carried over from the Impala has followed a trend of upping the “upscale” ante, and the sleek coupe-silhouette sedan looks the part as a fresh offering.

Inside the vehicles get a standard seven-inch color touchscreen with Chevy MyLink and the top level receives an eight-inch screen with optional niceties like perforated leather.



Contemporary aesthetics, refinement and functionality abound, and the sum package makes a sleek presentation.

If this refresh caught some slightly by surprise, Daryl Wilson, lead development engineer for the Malibu Hybrid said plans were in the works at least as far back as the generation two Volt’s development.




“We are now at the sharp end of the spear,” said Wilson of the Hybrid, implicitly acknowledging the present Malibu with eAssist did not stack up to hybrids sedans from Toyota, Honda, Ford, Kia and Hyundai.


Two Mode Operation


The sharp end of the spear comes courtesy of the plug-in Volt’s technology including its power unit, drive electronics, two electric motors modified for the Malibu, and a new 1.5-kilowatt-hour Hitachi battery pack touted as the most power dense available.



Unique to the Malibu Hybrid, said Wilson, is the Volt’s drive unit offering two-mode electronically variable transmission (EVT).

“What we do provide is two modes – two EVT modes,” he said of two different operating ranges.

In simplest terms, GM uses the single motor in city / lower speed driving and combines the two motors in with the engine in higher speed / higher load operation.

The system acts like a continuously variable automatic transmission, and while sharing some features with hybrids from Toyota, Honda, and Ford, it does them one better, Wilson said, being optimized both for city and highway driving.


In contrast, the others with one transmission mode must make that work over a broad span of operating ranges.

“Our competitors with their single mode have to have a single optimization to try and span that whole area,” Wilson said of low speed city driving, and more challenging-for-a-hybrid highway driving. “So if you’re traveling at highway speeds, 70 mph, strong [full] hybrids historically have in general suffered efficiency at those speeds because the electric motors have to spin so fast that they’re outside their extremely efficient operating range.”



The Malibu Hybrid using Volt technology does better and its expected mpg is better than the 2016 Volt’s while in gas-only operation, despite having a larger 1.8-liter engine and 182 system horsepower compared to the Volt’s 149.



Future Electrification


Aside from the fact that the Malibu Hybrid appears like it could be fully competitive when dealers begin selling it spring 2016, the implications for the new car are significant.

According to GM’s Executive Chief Engineer for Electric Vehicles Pam Fletcher, the Malibu Hybrid could morph to Malibu Hybrid PHEV status quite easily by replacing its 1.5-kilowatt-hour Hitachi li-ion “power” battery with a larger pack for more energy storage.




This is all part of an electrification strategy GM is working presumably for all its brands, but saying little about except around the edges. It also means no matter how the second-generation Volt sells – whether well or only OK – it is now further validated as seed stock to proliferate hybrids and plug-in hybrids at will.

Since before generation-one Volt’s launch, enthusiasts have clamored for “Voltec” spinoffs but these have not come despite an MPV5 Volt-based crossover being teased in China in 2010. Spinoffs have still not arrived, but instead, GM has found a use for the Volt’s system by adopting it to other applications, such as the Malibu Hybrid, and whatever else is next – and which may already be waiting in the wings.


Wilson said this was not possible with the first-generation Volt’s system architecture but generation two was designed from the outset as DNA for a potential model range of electrified vehicles. While reluctant to specify what may be next, he said it is possible to use the Volt’s technology to create more vehicles, be they sedans, crossovers, SUVs, light trucks, hatchbacks, you name it.



Incidentally, the Malibu Hybrid itself has a 1,000-pound tow rating capacity like all Malibus, and beefing up the system is something GM could do, as it has before with a related earlier system employed in its its two-mode hybrid trucks. These were the Chevy Silverado Hybrid, Tahoe Hybrid, GMC Sierra Hybrid, and Cadillac Escalade Hybrid – which except for the Caddy were discontinued last year.

Fletcher also said we may hear more on a Cadillac CT6 plug-in hybrid soon and this car aimed against German elites is supposed to be a no-excuses hybrid. It may also have longer than nominal electric range being built for a Chinese market which mandates 31 miles on its cycle.

Cadillac brand president Johan de Nysschen also said last week GM's top label is preparing hybrids and plug-in hybrids across its lineup for global (especially Chinese) markets.

Beyond that, GM has its entire Buick line and Chevrolet line with product opportunities and market pressure driving innovation.

For her part, Fletcher agreed she does have a gleam in her eye over GM's electrification prospects, but for now the only definitive word is "stay tuned."


Feeling Its Oats


Fletcher and Wilson in separate interviews were optimistic and expressed pride over how GM is positioned with its pending electrified lineup – a perfect "trifecta," Fletcher said.

This includes a new benchmark for battery electric vehicles, the Bolt EV, expected to net 200 miles EPA rated range and cost $30,000 after federal tax credit. And, the 2016 Volt is pending sales this summer with 50 miles EV range, the highest by far and in a unique category among plug-in gas-electric vehicles.



Unknown for the Malibu Hybrid is the pricing strategy. GM has had a history of going big on its alternative energy vehicles' and suffering in market acceptance as a result.

For example, its compact 2014 Cadillac ELR was priced from $76,000 and has needed deep discounts to move excess inventory at low volumes and it's now expected to be phased out after a refresh of its first generation. Not dissimilarly, GM's 2014 Chevy Cruze diesel was content-rich, and priced roughly $2,000 above the best-selling and proven Volkswagen Jetta TDI, and middling sales have plagued the otherwise competently engineered car.

And, the 2011 Volt was launched at $40,000, then knocked down by $5,000 but not before a stigma as an overpriced Chevy hit it and sales projections for 2012 were dropped to "match supply with demand." And let’s not forget the two-mode light-duty V8 hybrid trucks – these did offer substantially improved mpg but being fat with standard accoutrements, were priced to a point that many shoppers bypassed them and they sold in onesies and twosies before GM decided to cancel these also elegantly engineered vehicles.



Now we have the Malibu Hybrid. The car is fresh and on paper arguably beats all in class. To be sure, more has to be seen, the EPA numbers need to become official – and established competitors exist.

No matter how great the Malibu Hybrid may look, consumers will need to be convinced to shop elsewhere from the likes of Honda, Ford, or hybrid-market-dominating Toyota.

For its part, GM says it will price the Malibu Hybrid as a good value, so while actual reception is pending, could it – and whatever hybrid or plug-in hybrid comes next – mean tables are poised to turn in GM's favor?

 

Attachments

#2 · (Edited by Moderator)
By now we've read a decent bit about the new Malibu. It is a nice car. And it has a heart of a Volt, essentially.

This story is about the Malibu as a first, but really, it could be about the Volt which makes the Malibu possible.


Designed concurrently and borrowing powertrain hardware heavily from the 2016 Chevrolet Volt, the new Malibu Hybrid foreshadows more electrified GM vehicles to come and meanwhile no excuses need be made for this all-new hybrid.

Arriving next spring with a Malibu line redesign, the replacement for the not-so-competitive Malibu eAssist mild hybrid is projected to deliver EPA ratings of 45 mpg city, 48 highway, and 47 combined.


This would place it with the large-class Honda Accord Hybrid’s 47 combined efficiency, and ahead of 41 or 42 mpg for other midsize family hybrid sedans

If “47 mpg” from an aspiring American automaker evokes misgivings and memory of the 2013 Ford Fusion Hybrid which was launched boasting of “47 mpg” but then with its C-Max sibling demoted last year , fret not, says GM.

In interviews with two top General Motors engineers – while EPA certification is yet needed to verify – the company says its unique two-motor and two mode full hybrid system is intended to do anything but overpromise and under deliver.


Updated Rather Early


Chevrolet’s Malibu line was last revised in 2012, but GM’s market share has slipped against both hybrid and higher-volume non-hybrid competitors in this important family sedan segment.



The Malibu Hybrid is one of three drive train choices – the others being a new turbocharged Ecotec 1.5-liter and 2.0-liter – and these front-wheel-drive cars also benefit from mildly improved efficiency.



While longer by 2.3 inches overall, and with 3.6-inches more wheelbase, extensive “lightweighting” throughout sees 300 pounds shed.

Design carried over from the Impala has followed a trend of upping the “upscale” ante, and the sleek coupe-silhouette sedan looks the part as a fresh offering.

Inside the vehicles get a standard seven-inch color touchscreen with Chevy MyLink and the top level receives an eight-inch screen with optional niceties like perforated leather.



Contemporary aesthetics, refinement and functionality abound, and the sum package makes a sleek presentation.

If this refresh caught some slightly by surprise, Daryl Wilson, lead development engineer for the Malibu Hybrid said plans were in the works at least as far back as the generation two Volt’s development.




“We are now at the sharp end of the spear,” said Wilson of the Hybrid, implicitly acknowledging the present Malibu with eAssist did not stack up to hybrids sedans from Toyota, Honda, Ford, Kia and Hyundai.


Two Mode Operation


The sharp end of the spear comes courtesy of the plug-in Volt’s technology including its power unit, drive electronics, two electric motors modified for the Malibu, and a new 1.5-kilowatt-hour Hitachi battery pack touted as the most power dense available.



Unique to the Malibu Hybrid, said Wilson, is the Volt’s drive unit offering two-mode electronically variable transmission (EVT).

“What we do provide is two modes – two EVT modes,” he said of two different operating ranges.

In simplest terms, GM uses the single motor in city / lower speed driving and combines the two motors in with the engine in higher speed / higher load operation.

The system acts like a continuously variable automatic transmission, and while sharing some features with hybrids from Toyota, Honda, and Ford, it does them one better, Wilson said, being optimized both for city and highway driving.


In contrast, the others with one transmission mode must make that work over a broad span of operating ranges.

“Our competitors with their single mode have to have a single optimization to try and span that whole area,” Wilson said of low speed city driving, and more challenging-for-a-hybrid highway driving. “So if you’re traveling at highway speeds, 70 mph, strong [full] hybrids historically have in general suffered efficiency at those speeds because the electric motors have to spin so fast that they’re outside their extremely efficient operating range.”



The Malibu Hybrid using Volt technology does better and its expected mpg is better than the 2016 Volt’s while in gas-only operation, despite having a larger 1.8-liter engine and 182 system horsepower compared to the Volt’s 149.



Future Electrification


Aside from the fact that the Malibu Hybrid appears like it could be fully competitive when dealers begin selling it spring 2016, the implications for the new car are significant.

According to GM’s Executive Chief Engineer for Electric Vehicles Pam Fletcher, the Malibu Hybrid could morph to Malibu Hybrid PHEV status quite easily by replacing its 1.5-kilowatt-hour Hitachi li-ion “power” battery with a larger pack for more energy storage.




This is all part of an electrification strategy GM is working presumably for all its brands, but saying little about except around the edges. It also means no matter how the second-generation Volt sells – whether well or only OK – it is now further validated as seed stock to proliferate hybrids and plug-in hybrids at will.

Since before generation-one Volt’s launch, enthusiasts have clamored for “Voltec” spinoffs but these have not come despite an MPV5 Volt-based crossover being teased in China in 2010. Spinoffs have still not arrived, but instead, GM has found a use for the Volt’s system by adopting it to other applications, such as the Malibu Hybrid, and whatever else is next – and which may already be waiting in the wings.


Wilson said this was not possible with the first-generation Volt’s system architecture but generation two was designed from the outset as DNA for a potential model range of electrified vehicles. While reluctant to specify what may be next, he said it is possible to use the Volt’s technology to create more vehicles, be they sedans, crossovers, SUVs, light trucks, hatchbacks, you name it.



Incidentally, the Malibu Hybrid itself has a 1,000-pound tow rating capacity like all Malibus, and beefing up the system is something GM could do, as it has before with a related earlier system employed in its its two-mode hybrid trucks. These were the Chevy Silverado Hybrid, Tahoe Hybrid, GMC Sierra Hybrid, and Cadillac Escalade Hybrid – which except for the Caddy were discontinued last year.

Fletcher also said we may hear more on a Cadillac CT6 plug-in hybrid soon and this car aimed against German elites is supposed to be a no-excuses hybrid. It may also have longer than nominal electric range being built for a Chinese market which mandates 31 miles on its cycle.

Cadillac brand president Johan de Nysschen also said last week GM's top label is preparing hybrids and plug-in hybrids across its lineup for global (especially Chinese) markets.

Beyond that, GM has its entire Buick line and Chevrolet line with product opportunities and market pressure driving innovation.

For her part, Fletcher agreed she does have a gleam in her eye over GM's electrification prospects, but for now the only definitive word is "stay tuned."


Feeling Its Oats


Fletcher and Wilson in separate interviews were optimistic and expressed pride over how GM is positioned with its pending electrified lineup – a perfect "trifecta," Fletcher said.

This includes a new benchmark for battery electric vehicles, the Bolt EV, expected to net 200 miles EPA rated range and cost $30,000 after federal tax credit. And, the 2016 Volt is pending sales this summer with 50 miles EV range, the highest by far and in a unique category among plug-in gas-electric vehicles.



Unknown for the Malibu Hybrid is the pricing strategy. GM has had a history of going big on its alternative energy vehicles' and suffering in market acceptance as a result.

For example, its compact 2014 Cadillac ELR was priced from $76,000 and has needed deep discounts to move excess inventory at low volumes and it's now expected to be phased out after a refresh of its first generation. Not dissimilarly, GM's 2014 Chevy Cruze diesel was content-rich, and priced roughly $2,000 above the best-selling and proven Volkswagen Jetta TDI, and middling sales have plagued the otherwise competently engineered car.

And, the 2011 Volt was launched at $40,000, then knocked down by $5,000 but not before a stigma as an overpriced Chevy hit it and sales projections for 2012 were dropped to "match supply with demand." And let’s not forget the two-mode light-duty V8 hybrid trucks – these did offer substantially improved mpg but being fat with standard accoutrements, were priced to a point that many shoppers bypassed them and they sold in onesies and twosies before GM decided to cancel these also elegantly engineered vehicles.



Now we have the Malibu Hybrid. The car is fresh and on paper arguably beats all in class. To be sure, more has to be seen, the EPA numbers need to become official – and established competitors exist.

No matter how great the Malibu Hybrid may look, consumers will need to be convinced to shop elsewhere from the likes of Honda, Ford, or hybrid-market-dominating Toyota.

For its part, GM says it will price the Malibu Hybrid as a good value, so while actual reception is pending, could it – and whatever hybrid or plug-in hybrid comes next – mean tables are poised to turn in GM's favor?

 

Attachments

#3 ·
I have to admit I am getting concerned for the Volt.

In another 18 months, the Bolt will be available, and for many this may be preferable, especially as a second car.

Next we have this new Malibu. It has great styling, is relatively spacious, and the hybrid gets 47 mpg combined.

The problem I see is the economics for the Volt are changing. Gasoline is no longer pushing $4 per gallon, but is almost half that. In the meantime, electric rates (especially here in the Northeast), are skyrocketing. In the past 5 years, electric rates have gone from about 12 cents/kWh to 18 cents/kWh. If I look at energy costs per mile, the Malibu Hybrid is 5.3 cents at $2.50 per gallon. Meanwhile for me, the 2016 Volt is nominally 5.8 cents per mile with charging efficiency factored in.

For probably about the same price as a Volt, I can get a Malibu Hybrid. And with this I probably get more passenger room, a true 5th seat, power seats, and less mileage impact from cold weather.

Choices, choices.
 
#5 ·
The Malibu is a great looking car for sure and has the room to satisfy a wide audience. I hope they have a good location designed into the plans for the car to accommodate a larger battery pack (not in the trunk) for a future plug-in. If this drive train can be moved into the upcoming Equinox re-design, then we are really talking. The Equinox is due for a generational upgrade (The MY16 re-design is really just lipstick on the MY10 design).

Imagine the sea-change we could have if the large volume sellers Malibu, Equinox (and hopefully impala, colorado, etc.) with a hybrid power train and a Plug-in option in just a few short years.
 
#6 ·
Add more modules of this Hitachi battery under the front and rear seats sans the the hump.
Make it a true Voltec PHEV and if it could reach 35AER then by-by Volt for me.

It only makes sense that the Volt may live on through its drivetrain in a wide variety of PHEV's and not necessarily its own product line. If you had a Voltec Cruze, Mailbu, Impala, SUV's and trucks plus EV options is there still a need for the Volt?
 
#7 ·
Thanks Jeff for the truth. There will be three versions of the Malibu, and only one is the hybrid. I just wish that GM would drop the other two versions and only manufacture the Malibu Hybrid. The advantages of Volt performance and technology should be experienced by every Malibu driver. GM needs 100% consistency of quality, enjoyment and thrilling electric torque when a Malibu is purchased. Just as Volt refers to "plug-in E-REV" the Malibu needs to be the new name for "hybrid". The word "Malibu" sounds so much better than the word "Prius". When the Malibu is 100% hybrid we can easily evangelize to the Prius faithful to convert to the Malibu.
 
#9 ·
Demise of Volt is exaggerated imho. Volt is GM's engineering study for these spin-off vehicles. Volt's sales will probably stay in the niche it is. There are zero competitors still!

Not to evoke hits, but, isn't Prius also in this mid-size sedan segment? Just sayin' it should be in the MPG comparo.
 
#10 ·
Hmm. My post disappeared.

I hope GM is competitive on price.
 
#11 ·
Mark Z : I just wish that GM would drop the other two versions and only manufacture the Malibu Hybrid. The advantages of Volt performance and technology should be experienced by every Malibu driver.


I agree.. I have seen manufacturers slightly increase the price of the less advanced version of a product in order to make the delta for the more advanced product less severe.

My diesel car and hybrid have made me accustom to above average fuel economy. This makes it difficult to look at a new vehicle getting around 24 MPG in 2015.

As mentioned before, all auto manufacturers have to live by the bottom line and I could imagine using 'non advanced drivetrains' (fully depreciated dev costs) strongly supports profit margins as long as regulatory requirements can be met with these less advanced drivetrains.

The good news is 'we' are moving in the right direction.
 
#12 ·
Loboc : Not to evoke hits, but, isn’t Prius also in this mid-size sedan segment? Just sayin’ it should be in the MPG comparo.

I'll add what is happening with the next generation Prius? Toyota has gone totally quiet. I believe BEVs, and PHEV have leapfrogged Toyota's planning cycle and a 55MPG next generation Prius will face strong competition in this current advanced drivetrain market.

Maybe the next generation product was improved but in the face of competition may not be perceived by the public as great. I also read Toyota is trying yo develop the next gen Prius PHEV to be priced competitively to not need federal incentives. That is a big challenge to overcome.
 
#18 ·
MnVikes : If you had a Voltec Cruze, Mailbu, Impala, SUV’s and trucks plus EV options is there still a need for the Volt?

The day GM introduces a Voltec CUV at an autoshow, I'm not sure the Volt 4-door fastback/hatchback could produce enough sales to warrant production. The CUV appear to be the sweet spot for many consumers.
 
#21 ·
That the hybrid Malibu represented GM's clear path to 55 MPG was apparent as soon as the drive train was revealed. And yes, with this setup, any of GM's front wheel drive cars can be a hybrid OR an EREV. Add a plug and you have a 1 ZEV credit car! How strong an EREV just depends on how much interior space you're willing to sacrifice for a larger battery pack. I'd think this also makes it more likely that we'll see a strong hybrid/weak EREV akin to the Mitsubishi Outlander PHEV.

What's fantastic about this development is that you're looking at a considerable amount of cost reduction. Using Voltec components across multiple models means the cost of those components will come down. That's extremely important moving forward.

Agree with Pam Fletcher that GM seems to have its bases covered for FWD. However, we still haven't seen a solution for RWD cars. That's what makes the CT6 hybrid reveal potentially so interesting.

Loboc : Not to evoke hits, but, isn’t Prius also in this mid-size sedan segment? Just sayin’ it should be in the MPG comparo.That's a very good point but I don't think I've usually seen the Prius in the family sedan category. Perhaps because it's been so successful, it's usually in what amounts to its own category.
 
#22 ·
This comment was flagged as Spam. Really?

+++++++++++++++++++++++++

Loboc : Not to evoke hits, but, isn’t Prius also in this mid-size sedan segment? Just sayin’ it should be in the MPG comparo.That's a very good point but I don't think I've usually seen the Prius in the family sedan category. Perhaps because it's been so successful, it's usually in what amounts to its own category.
 
#23 ·
BillR :
I have to admit I am getting concerned for the Volt.


In another 18 months, the Bolt will be available, and for many this may be preferable, especially as a second car.


Next we have this new Malibu.It has great styling, is relatively spacious, and the hybrid gets 47 mpg combined.


The problem I see is the economics for the Volt are changing.Gasoline is no longer pushing $4 per gallon, but is almost half that.In the meantime, electric rates (especially here in the Northeast), are skyrocketing.In the past 5 years, electric rates have gone from about 12 cents/kWh to 18 cents/kWh.If I look at energy costs per mile, the Malibu Hybrid is 5.3 cents at $2.50 per gallon.Meanwhile for me, the 2016 Volt is nominally 5.8 cents per mile with charging efficiency factored in.


For probably about the same price as a Volt, I can get a Malibu Hybrid.And with this I probably get more passenger room, a true 5th seat, power seats, and less mileage impact from # .


Choices, choices.
I'm not really concerned, because sometimes we all minimize the sheer impact a new
car's styling has on total sales. You and I like the current Volt. Many do not. It is seen
by a whole lot of people as "weird", with it's odd uneven gray rocker panel to the broad
black strip running the length of the car under it's windows. New Volt is contemporary.
It uses deep body contours, which are trendy right now, and GM worked overtime on
retaining it's aerodynamic cd while changing the car's profile from hatchback to what is
coined as the, "4 door coupe" format. This trend started from Mercedes, who took their
4 door E Class and sculpted it's roof to appear coupe-like, thus the CL class cars were
born. Ever since, all their competitors have raced to the drawing boards, coming out
with similar designs. On the marketing side, while those cars suffer in rear headroom
( ala: yesterday's GM-Volt article ), they gain in a sexy, more sporty profile.

Jeff said that when he saw the Volt in person, it didn't really look like a Civic Coupe as
so many have suggested, but really had it's own unique flavor.I had called a GM Marketing
rep and was discussing whether the '16 Malibu Hybrid had split fold-down rear seats
( she couldn't find out ). During our talk I asked her if she'd ever driven a Volt. She hadn't.
Then I asked her what she thought of the 2016 Volt and she said, "I want one! It looks
really sporty!". Aha! You see, this is what the designers were shooting for. When people
see a car on the road and it turns their head - it creates buzz, and that results in good
sales.


Now, what I am concerned about is GM's ability to come up with effective advertising.
Their track record in this regard is horrible. Even the promo video they released at
the time of the NAIAS had no voiceover, no script - just pictures! Man, I hope they
don't blow it, and then just give up and cancel all print and TV media like they did
with gen1.!
 
#24 ·
James : Jeff said that when he saw the Volt in person, it didn’t really look like a Civic Coupe as
so many have suggested, but really had it’s own unique flavor. I had called a GM Marketing
rep and was discussing whether the ’16 Malibu Hybrid had split fold-down rear seats
( she couldn’t find out ). During our talk I asked her if she’d ever driven a Volt. She hadn’t.
Then I asked her what she thought of the 2016 Volt and she said, “I want one! It looks
really sporty!”. Aha! You see, this is what the designers were shooting for. When people
see a car on the road and it turns their head – it creates buzz, and that results in good
sales.
Now, what I am concerned about is GM’s ability to come up with effective advertising.The Volt looks great in person. The biggest difference between Gen 1.0 and Gen 2.0 is that Gen 2.0 does not look like a hatch. It's very sedan like. I'm also in the camp that thinks that, if you want to say it looks like something else, it's more Hyundai with the sweeping lines than a Honda. But at some point all cars look like all other cars. Looking like other cars is what makes a vehicle a car not a truck. LOL

Completely agree with your assessment of GM's marketing, but I think the problem is marketing more than merely advertising. If you don't know what you're selling and, as a consequence, don't have a message, it's hard to have an ad that effectively conveys that message.
 
#26 ·
Hitachi as battery provider! Wow! I didn't see that comin'! Good to have more suppliers in the
chain - especially as GM hybridizes and will need batteries for both the strong-electrified side:
Volt and Bolt, and all these new hybrids...

Some wonder if Malibu will cut into Volt sales. I think not. Prius doesn't really cut into Camry
sales - they're both strong in their own segment. Also, Malibu is BIG. Funny because gas
prices are low now that more don't point out just how big Malibu is - IT'S HUGE. GM pretty
much kicked the "midsize" size out the door - put Malibu on Impala's E2XX platform and
their overall wheelbase is the same ( give'r take .3" ) an overall length within 2" or so. Lots
of people ( me included ) like short turning radius and crowded parking lot maneuverability.
I can't even see my wife, who is petite, wrestling around that huge Malibu in a parking
garage! There's this new trend in parking garages: Label all spaces "Compact" and make
people in huge CUVs park there, leaving two inches for you to squeeze out of your car.


Cruze is supposed to take up that midsize slack, but it's a compact. And Volt has Cruze
by miles in the looks department. ALTHOUGH - and sorry for the big "although...". But
if you've seen that shadowed pic of 5 New Cars For 2015 that GM has been circulating
around the web - the only two cars not yet revealed are 2016 Camaro and Cruze. While
spy shots online show the North American version of Cruze with a homely Sonic grille,
and S. Korean Cruze with a narrow slit upper grille - this sneaky, shadowy GM promo
shows the car that looks most like Cruze2 with a very Volt-like upper and lower face!

So - like the corporate moutpieces like to say - "STAY TUNED". ( Sigh )

* I know you guys hate links, but maybe Jeff can post this IMG because I don't know how. Look to the left of the Malibu - what do you see? The 2nd gen Cruze with VOLT'S GRILLE! ( shocker! ) This is from the Chicago Auto Show. On the right is 2016 Camaro.

http://s1.paultan.org/image/2015/03/chevrolet-malibu-teaser-2-630x354.jpg