All the TV commercials for the Volt are vague, confusing and boring.
I suggest the following:
Fade up. Family loading luggage into the volt. (Apparently going on vacation.)
Cut to interior... father looking excitedly at the kids in the back seat. and says: Ok... Are we ready? Kids scream... Yaaaay! Lets go!
Cut to car pulling away.
Now we see the car cruising down a highway. Cut to close up of battery display approaching zero. Father looks at mother anxiously... Father says: Uh Oh. Looks back at mother and winks. Kids look at each other and back at the battery display nervously.
Father says: Here it comes. Wait for it. Wait for it...
Cut to animation on driver display of battery display changing to ICE mode. Now we see the full tank of gas display. Everyone cheers. Music swells... Car drives off into the sunset.
Narrator says... The Chevy Volt Extended Range Hybrid... Because sometimes the road to adventure is more than 40 miles long.
I suggest the following:
Fade up. Family loading luggage into the volt. (Apparently going on vacation.)
Cut to interior... father looking excitedly at the kids in the back seat. and says: Ok... Are we ready? Kids scream... Yaaaay! Lets go!
Cut to car pulling away.
Now we see the car cruising down a highway. Cut to close up of battery display approaching zero. Father looks at mother anxiously... Father says: Uh Oh. Looks back at mother and winks. Kids look at each other and back at the battery display nervously.
Father says: Here it comes. Wait for it. Wait for it...
Cut to animation on driver display of battery display changing to ICE mode. Now we see the full tank of gas display. Everyone cheers. Music swells... Car drives off into the sunset.
Narrator says... The Chevy Volt Extended Range Hybrid... Because sometimes the road to adventure is more than 40 miles long.