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Mitsubishi Officially Prices iMiEV at $58,157 in UK

7K views 100 replies 64 participants last post by  monopolie$$  
#2 · (Edited by Moderator)

[ad#post_ad]The diminutive jellybean-shaped 4 seat 47 kw (54 hp) Mitsubishi iMiEV pure electric car isn't talked about as much since Nissan unveiled its Leaf program.

However, Mitsubishi has continued forward with the production program and intends to build as many as 30,000 vehicles per year over the next three years. The output for this fiscal year beginning in April is 9000 vehicles.

Today marks a significant turning point in the car's history. For the first time an actual official European price tag has been issued for the vehicle.

When it goes on sale in the UK on January 1, 2011, it will sell for £38,699 including a 17.5% VAT (value added tax).  Granted there is a £5000 government tax credit, however the full price after the credit still translates to $50,754 (£33,699).

The iMiEV has an 80 mile range and top speed of 80 mph.

The car will be sold to people in the UK the same way any conventional car would. There is no lease option nor separate battery lease.

Apparently there are already 150 pre-orders.

The iMiEV has been on sale in Japan since July, and there it costs 4.59 million Yen ($51,000).

"The North American version of the vehicle goes on sale in Fall of 2011," Mitsubishi spokesperson Maurice Durand told GM-Volt. "Pricing (in the US) has not yet been announced."

Suddenly under $40,000 for a Volt sounds like a very good deal indeed.

Source (Mitsubishi)
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#2 · (Edited by Moderator)

[ad#post_ad]The diminutive jellybean-shaped 4 seat 47 kw (54 hp) Mitsubishi iMiEV pure electric car isn't talked about as much since Nissan unveiled its Leaf program.

However, Mitsubishi has continued forward with the production program and intends to build as many as 30,000 vehicles per year over the next three years. The output for this fiscal year beginning in April is 9000 vehicles.

Today marks a significant turning point in the car's history. For the first time an actual official European price tag has been issued for the vehicle.

When it goes on sale in the UK on January 1, 2011, it will sell for £38,699 including a 17.5% VAT (value added tax).  Granted there is a £5000 government tax credit, however the full price after the credit still translates to $50,754 (£33,699).

The iMiEV has an 80 mile range and top speed of 80 mph.

The car will be sold to people in the UK the same way any conventional car would. There is no lease option nor separate battery lease.

Apparently there are already 150 pre-orders.

The iMiEV has been on sale in Japan since July, and there it costs 4.59 million Yen ($51,000).

"The North American version of the vehicle goes on sale in Fall of 2011," Mitsubishi spokesperson Maurice Durand told GM-Volt. "Pricing (in the US) has not yet been announced."

Suddenly under $40,000 for a Volt sounds like a very good deal indeed.

Source (Mitsubishi)
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#6 ·
So am I the only one who dreams of buying a white Mitsubishi and then putting the pre-1945 "rising sun" as large as possible on each side (maybe the front and back also)? I think it would look sweet, although somewhat politically incorrect.

This urge probably comes from my general interest in WW2 aircraft.
 
#7 ·
This is what GM was counting on, they have pioneered such a powerful technology they can capture more market share than anyone else.

They will have the most usable daily range for the EV crowd, the lowest initial cost for an EV, and will capture the perhaps "upscale" hybrid users. GM really did their homework here.
 
#10 ·
Once again, a vehicle manufacturer other than GM makes the Volt look even better. Keep up the good work, GM. Good PR getting all these other companies to price their electrics so much higher than the Volt. Must have taken a lot of work on Bob Lutz's part. All kidding aside, this does look good for the Volt. Now, if GM doesn't decide to raise their price on the Volt to "compete" against these higher priced EVs. Just remember, GM, your main competition is going to be the Toyota Prius and the Ford Fusion Hybrid.
 
#11 ·
I love this little car, and I am understanding from the high price tag that Mitsu thinks that a lot of other people do too.

That is, I read into the high price that Mitsu has the expectation of a strong initial UK demand from people who have the money and are willing to pay a premium price, while on the Mitsu side there being some factors that limit available volume to relatively small numbers.
 
#12 ·
RogerE333 : So am I the only one who dreams of buying a white Mitsubishi and then putting the pre-1945 “rising sun” as large as possible on each side (maybe the front and back also)?I think it would look sweet, although somewhat politically incorrect.This urge probably comes from my general interest in WW2 aircraft.  

Look for one with a "0" in the VIN. :)
 
#13 ·
Does that cost include VAT or any other taxes? Given the current exchange rate, taxes, etc, usually (for computer hardware at least) the price in GBP is close to the price in USD (a $999 MacBook in the US is 815GBP, or 1.25GBP per dollar after factoring in taxes). The math for the iMEV would be from 38,000 GBP to $48,000.
 
#17 ·
Mitsubishi is clearly taking whatever profits it can get in the near term, while hurting its long-term chances of success by giving the general public the impression that the i-miev is too expensive. That leads me to believe that Mitsubishi sees this as a novelty project, not a significant future profit center for the company. If GM goes the same route with the Volt, it will be a very bad sign for the future of the program IMHO.
 
#20 ·
On my many business trips to the UK, it seems that all consumer goods are the same numerical price as in the US. As an example, a pair of Jeans that cost $40 US would cost GBP 40.

Cars, in general, are similar. A car in the U.S. (Washington D.C. area) that cost $17500 new is closer to GBP 15,250.

Using that kind of ratio as a guesstimate puts the Mitsu in the low to mid 40's before the tax credit.

JMHO
 
#21 ·
Now we see what large battery BEVs will truly cost. They simply aren't ready for prime time with 20-teens technology.

Come back with the glorified golf carts in 2020 when battery prices are a magnitude cheaper. Until then both Mitsu and Nisan wil do fine to quietly crush them; but leave a few for the the quacks, to forestall a new "Who killed the EV1? movie sequel.
 
#22 ·
That's a bunch of money for something that I can only drive locally.

The Volt is looking better and better all the time.