GM Volt Forum banner

1 - 20 of 31 Posts

·
Registered
Joined
·
968 Posts
Discussion Starter #1 (Edited)
It looks like Chevy is putting out a little advertising dollars to promote the Bolt.

Nice simple ad, but they should make the 238 range a big number (not a footnote) and perhaps add the MotorTrend award also.

At least, it is not some of those apocolypse style ads for the EV1. :rolleyes:
 

Attachments

·
Registered
Joined
·
1,265 Posts
Just my impression, but it seems Chevy is putting more marketing into the Bolt than they ever did for the Volt. But let's face it, times are different now. The Volt was (wrongfully) pigeonholed as part of the GM "bailout" (it was actually under development during the Bush years), and GM had no interest in advertising a car that reminded one part of the misinformed population that GM got a bailout.

I think the Bolt is what GM really wanted all along, but the tech and cost wasn't there yet.

Love this specific ad they have, too: http://www.chevyevlife.com/bolt-ev-everyday/

"Never get gas again" seems like a message that could appeal to SO MANY people. I have never talked to anyone who says they WANT to go the gas station. Getting gas is always greeted with a shrug and annoyed sigh.
 

·
Registered
Joined
·
968 Posts
Discussion Starter #4
Interesting. Where did this run?
The Sacramento Bee located on about page 5A of the first section. That some prime real estate with regards to advertising a car. Hardly ever see something like that in those sections. Truck/car ads are usually toward the back sections.
 

·
Registered
Joined
·
968 Posts
Discussion Starter #5 (Edited)
Just my impression, but it seems Chevy is putting more marketing into the Bolt than they ever did for the Volt. But let's face it, times are different now. The Volt was (wrongfully) pigeonholed as part of the GM "bailout" (it was actually under development during the Bush years), and GM had no interest in advertising a car that reminded one part of the misinformed population that GM got a bailout.

I think the Bolt is what GM really wanted all along, but the tech and cost wasn't there yet.
Yeah, there may be some truth in Chevy not wanting to promote the volt when it was first introduced becuase of bailout and dumbasses like this guy who said each volt cost the taxpayers 250k.

"Faulty Study Pegs Chevy Volt's Cost to Taxpayers at $250,000 Per Vehicle. Including all subsidies, loans, grants, rebates and tax credits, James Hohman of the Mackinac Center for Public Policy claims that each Chevy Volt costs up to $250,000 in taxpayer support. A calculator in the wrong hands is a very dangerous thing ..."

However, i hoped that G2 volt would get some love, but I've not seen much advertising for it. Might be due to some of these public misconceptions and poor decisions at GM.
 

·
Registered
Joined
·
115 Posts
It's actually TWO full pages ads in the same section of the Sacramento Bee. A few pages later, the ad gets continued! Pretty clever.
 

·
Registered
Joined
·
968 Posts
Discussion Starter #7
It's actually TWO full pages ads in the same section of the Sacramento Bee. A few pages later, the ad gets continued! Pretty clever.
My coffee ran out about that page, then moved on to other more important things. I'll have to check that out. Thanks.
 

·
Registered
Joined
·
968 Posts
Discussion Starter #8
Ok. Now I'm back at home. Here's page 9a which shows the second ad.

IMO, I actually think it would be better to have it all on one page. Like in my case, i didn't even see the second ad because i had to get on with my day. Could also happen to a lot of other folks and be a missed opportunity for GM.
 

Attachments

·
Registered
Joined
·
4,405 Posts

·
Registered
Joined
·
1,636 Posts
I wonder if this ad is running in other papers.
The Bolt ad - two full pages! - has been in the Portland Oregonian on the first three Fridays in December (Dec 2 on pages 3a and 5a, pages 7a and 9a on the other two Fridays), touting it as more than just a great electric vehicle, a great vehicle, period. The minimal text on the first page emphasizes the 238 mile range, Regen on Demand, and One Pedal Driving, Green Car Journal’s 2017 Green Car of the Year. The second page shows it as 2017 Motor Trend Car of the Year.

I like the fine print at the bottom that emphasizes for the EPA-estimated 238 mile range, "your actual range may vary based on several factors including temperature, terrain, and driving technique." More salesmen need to make that clear to a new owner.
 

·
Premium Member
Joined
·
14,156 Posts
The Bolt ad - two full pages! - has been in the Portland Oregonian on the first three Fridays in December (Dec 2 on pages 3a and 5a, pages 7a and 9a on the other two Fridays), touting it as more than just a great electric vehicle, a great vehicle, period.
Thanks for the info. Seems like an ad campaign at least for the two states where the Bolt EV is currently available.
 

·
Registered
Joined
·
5,782 Posts
I like the fine print at the bottom that emphasizes for the EPA-estimated 238 mile range, "your actual range may vary based on several factors including temperature, terrain, and driving technique." More salesmen need to make that clear to a new owner.
Why? They don't do that for other fuels.
 

·
Registered
Joined
·
3,468 Posts
I actually saw on the 405 by I believe Carson a billboard for the Bolt! Literally saw it at the last second so idk if it was a GM funded ad or a dealership funding ad but it was for the Bolt...Also the Volta free charging stations scattered around SoCal are now displaying Bolts...
 

·
Registered
Joined
·
968 Posts
Discussion Starter #18
I like the fine print at the bottom that emphasizes for the EPA-estimated 238 mile range, "your actual range may vary based on several factors including temperature, terrain, and driving technique." More salesmen need to make that clear to a new owner.
Why? They don't do that for other fuels.
I agree with Loboc.

IMO, I think providing more information to educate the EV-curious public would be a better way to go.

Put the EPA estimate of 238 out front. Put the potential yearly cost saving of $750 from going from a 25 mpg car to the bolt. Put the LT cost minus federal incentive and state rebate for each advertising area. Where I live, I can get 11k off, so why not put that out there for the public to see.

I just think that if you want the Bolt to be successful these ads need to have a little more info to help reel in some potential buyers.
 

·
Registered
Joined
·
1,636 Posts
I like the fine print at the bottom that emphasizes for the EPA-estimated 238 mile range, "your actual range may vary based on several factors including temperature, terrain, and driving technique." More salesmen need to make that clear to a new owner.

Why? They don't do that for other fuels.
I’m talking about at the dealership, not in the advertising...

For many of us, the Volt was the first vehicle we drove whose primary fuel tank held the equivalent of one gallon’s worth of driving distance. Few of us have ever driven a car where the driver’s display told us how far we’d probably go on the first gallon of gas we used that day.

When the amount of gas in the tank was enough to drive our car for a couple of weeks or more, what heed would we have given to a car salesman’s warning that the distance we might drive on a gallon of gas is dependent on annual weather cycles? If you buy your Volt in the summer, it’s disconcerting to see that range estimate plunge in the winter when you haven’t been forewarned of why it will happen, that "nothing has gone wrong with your battery," and that it will go back up as spring arrives.

BEVs have larger batteries, but in terms of range, we could say the Bolt has, perhaps, a "5 gallons’ worth of fuel" tank. It seems to me many owners who are new to the electric car world think of the EPA ev mile ratings as GM-determined hard numbers, not estimates, and are puzzled when not achieved. Bolt owners who buy in the summer will face similar range drop issues when winter arrives. For this reason, the salesman’s task should include making the nature of the range estimate numbers clear at the time the car is purchased, and that the cyclical nature of the environment and driving techniques (including how you choose to use heat and a/c) will impact the full charge range estimate that is displayed when you get into the car at the start of the day.
 

·
Registered
Joined
·
1,340 Posts
According to at least one of the franchised dealerships that posts here, they have some Bolts sitting in lots. I imagine they are marketing the hell of these before the year's end so they can get all the ZEV credits they can.
 
1 - 20 of 31 Posts
Top