There is absolutely no reason to expend any time, effort or money on fuel cell passenger cars, they have no significant advantages over batteries and the cost of building a hydrogen infrastructure to fuel them is insurmountable. The only advantage that fuel cells have today is longer range, but that's a very temporary advantage that will be overcome years before a hydrogen distribution system could be built. Even if the state of the art in batteries were to freeze today, BEVs would still be better than FCEVs. The battery pack in a Bolt costs $9K, if GM wanted to build a 350 mile Bolt all they have to do is put in a $15K battery pack. If they wanted to compensate for the extra weight they could just substitute aluminum for steel (Ford is doing it in their pickup trucks so it's not an exotic material), or use carbon fiber (the Alfa Romeo 4C has a carbon fiber body, it's a pricey car but not ridiculously so). Of course the state of the art in batteries hasn't frozen, even today Tesla is claiming the Gigafactory batteries are already down to $120/KW, by 2020 the cost of batteries should be down to $100/KW.
Battery cars are useful even without an fast charging network because the cost of installing a Level 2 at home is already less than $1K. FCEVs are useless without a fueling network unless someone builds a home hydrogen generator, doable but certainly much more expensive than an EVSE. For long range travel BEVs do require a network of fast chargers but building out a DC Fast charger network is trivial as compared to a hydrogen fueling station network. All you need for a charger is a spot to stick a pole in the ground and a wire, no complex permitting is required, no expensive tanks, just a simple charger. If you look at where existing DC Fast chargers are located you'll find many of them in places like supermarket parking lots, that's because the cost is so low and the installation is so simple, and the space requirements are so minimal that a supermarket can do it for no other reason than it makes them look environmentally friendly (all of the DC Fast chargers in the Portland ME area are at Hannaford markets, that's a down market chain it's not a high priced chain like Whole Foods). Hydrogen fueling stations are much more complex and expensive so no one is going to invest in them on a whim, they will have to be able to justify their large investment on their own.