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"Given that only about 1% of all new car buyers purchase an electric vehicle every year in the U.S., the technology itself is still very much in the innovator class. Even hybrids, in the market for nearly 20 years now, accounted for just 2.2% of new car sales in 2016, down from a high of 3.3% in 2013, according to MotorIntelligence. In fact, IHS Markit reports that hybrid and electric vehicles combined for just 3% of new car sales globally, so it’s taken 20 years for hybrids to move beyond the “innovator” 2.5%. Over 16 million unique shoppers come to Kelley Blue Book every month to research cars. Only about 3% research luxury electric cars and only about 2% research hybrid vehicles."
http://fortune.com/2017/08/02/tesla-model-3-launch-elon-musk-price-electric-vehicles/
The article dives into details about the challenges facing Tesla (and by extension other manufacturers), but basically, we are still in the very, very early stages of EV adoption by the general public. "The Masses" will not be buying EV's from anyone for a long time yet.
http://fortune.com/2017/08/02/tesla-model-3-launch-elon-musk-price-electric-vehicles/
The article dives into details about the challenges facing Tesla (and by extension other manufacturers), but basically, we are still in the very, very early stages of EV adoption by the general public. "The Masses" will not be buying EV's from anyone for a long time yet.