I realize this has been discussed ad nauseam, and off the top of my head, branding, lack of marketing (albeit for good reasons), lack of understanding by the general public, lack of education by dealers, and good old inertia/comfort with the familiar come off as primary reasons.
I'll mention that this came to mind as we recently purchased a Ford Edge for my wife. It's a great car. Quiet, comfortable, rides well, tons of space. Fuel economy has been decent so far, around 23 MPG -- pretty good for a 4500 pound crossover. We've swapped cars a few times since the purchase when I've had to pick up large orders or get my bike serviced.
After the purchase, I had a bit of jealousy particularly on the ride comfort and quality of the cabin materials, and started looking around at possible trades, thinking I'd be in great position due to the deal I negotiated on my Volt. I am (very slightly) underwater, and the Volt has been good to me, so that's on the backburner, as trading a 1 year old new car that was just discontinued is not a great value proposition.
What I was more struck by looking around the market was a lack of other cars I was genuinely interested in and which fit our lifestyle. While I'm open to returning to a gas vehicle, I'd prefer another PHEV or EV if possible. I think I'd like something a bit softer tuned than the Volt. I like Ford's products in terms of design, ride quality, and fit and finish, but the lack of active battery cooling is a no go. The Kona and Niro EVs seem too small, a bit expensive, and scarce as hell. The Model 3 is too expensive. The Clarity is very, very close to what I want. I reached out to a few dealers and was unable to find a new vehicle in my state. One salesperson told me the tax credit is not available in PA, and tried to sell me a used one. I told her she was wrong. She told me they stopped stocking them because they weren't selling.
I looked at some used Leafs but couldn't get over the lack of thermal management on the battery. I also thought that same was not a viable option as my wife's commute is around 65-70 miles, and while it was likely technically within the range, I did not want her to have to sweat it out if we ever needed to swap vehicles in winter.
So the only two vehicles that I really really liked, and which worked well for both myself and my wife are 1) the discontinued Volt and 2) the Honda Clarity, which is selling very poorly despite an incredible value proposition (like getting an Accord that you almost never have to put gas in and which is comparably priced after the tax credit).
The average American round trip commute is 25 miles. It would seem that a vehicle with around 50 miles of range and a backup would be perfect for most people. The value is there, as the cars can often be purchased for less than comparable gas vehicles after tax credit. There's no range anxiety. Why aren't they selling?
I think the reaction to the Escape PHEV will go a long way to answering this. But I want to know your thoughts on this. I realize I am preaching to the choir, but it makes no sense to me at all.
I'll mention that this came to mind as we recently purchased a Ford Edge for my wife. It's a great car. Quiet, comfortable, rides well, tons of space. Fuel economy has been decent so far, around 23 MPG -- pretty good for a 4500 pound crossover. We've swapped cars a few times since the purchase when I've had to pick up large orders or get my bike serviced.
After the purchase, I had a bit of jealousy particularly on the ride comfort and quality of the cabin materials, and started looking around at possible trades, thinking I'd be in great position due to the deal I negotiated on my Volt. I am (very slightly) underwater, and the Volt has been good to me, so that's on the backburner, as trading a 1 year old new car that was just discontinued is not a great value proposition.
What I was more struck by looking around the market was a lack of other cars I was genuinely interested in and which fit our lifestyle. While I'm open to returning to a gas vehicle, I'd prefer another PHEV or EV if possible. I think I'd like something a bit softer tuned than the Volt. I like Ford's products in terms of design, ride quality, and fit and finish, but the lack of active battery cooling is a no go. The Kona and Niro EVs seem too small, a bit expensive, and scarce as hell. The Model 3 is too expensive. The Clarity is very, very close to what I want. I reached out to a few dealers and was unable to find a new vehicle in my state. One salesperson told me the tax credit is not available in PA, and tried to sell me a used one. I told her she was wrong. She told me they stopped stocking them because they weren't selling.
I looked at some used Leafs but couldn't get over the lack of thermal management on the battery. I also thought that same was not a viable option as my wife's commute is around 65-70 miles, and while it was likely technically within the range, I did not want her to have to sweat it out if we ever needed to swap vehicles in winter.
So the only two vehicles that I really really liked, and which worked well for both myself and my wife are 1) the discontinued Volt and 2) the Honda Clarity, which is selling very poorly despite an incredible value proposition (like getting an Accord that you almost never have to put gas in and which is comparably priced after the tax credit).
The average American round trip commute is 25 miles. It would seem that a vehicle with around 50 miles of range and a backup would be perfect for most people. The value is there, as the cars can often be purchased for less than comparable gas vehicles after tax credit. There's no range anxiety. Why aren't they selling?
I think the reaction to the Escape PHEV will go a long way to answering this. But I want to know your thoughts on this. I realize I am preaching to the choir, but it makes no sense to me at all.