Sexton: I think GM sold basically as many Volts as they wanted to. They wanted to sell just enough to be seen as a leader. The initial marketing was, I won't say insincere, but it was a little odd and it seemed grasping. “How do we figure out how to talk about this thing?” They had these weird alien commercials. They dumbed it down to a refrigerator. And who waxes lyrical about their appliance?
Sexton: The sad part of the Volt leaving is that it was always a better car than GM got credit for. Many of us on the outside always loved the Volt, and thought more of it than most of the people inside GM.