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The automaker is offering up to £6,000 ($7,750) to Brits who are willing to buy a shiny new Volkswagen (VLKAY) car and send their old diesel clunker to the scrapyard.
The incentives -- billed by the automaker as an environmental program -- come as pressure mounts on automakers to do more to help fight air pollution in Europe.
Britain and France have already set target dates for phasing out diesel and gasoline vehicles, and some German cities are considering banning diesel cars.

British drivers trading any brand of older diesel car for a new Volkswagen will receive discounts of £1,800 ($2,300) on a compact model, £4,000 ($5,170) on a Golf, and £6,000 ($7,750) on a minivan.
Savings can hit £10,000 ($13,000) when combined with government grants offered on new electric models.
Volkswagen-owned brands Audi, Skoda and SEAT are also participating in the program. Toyota (TM) announced a similar scheme on Thursday, offering up to £4,000 ($5,170) off its vehicles.
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