Why do they have to increase the MSRP, Caddy sells three base Caddys with MSRP's under $40K? The Caddy Bolt could be the 4th vehicle for under $40K and would be more of a Caddy competitor...GM botched the ELR for two major reasons, they could have kept the MSRP the same IF they made it quicker than the Corvette and it would of sold, but instead it was about as fast as its cousin the Volt...Secondly, even after the great $15K off MSRP haircut, they put "weird" features..."Alert"/vibrating seat? People want cooled seats...Power cupholders? People want a power moonroof...If an accident free, sub-50K mileage ELR with ACC ever comes on the market for under $20K, I will buy it...
The Buick badge alone would sway some and a side benefit is China both loves EVs and Buicks, could release them in China as well, there's rumors are some potential EV buyers aren't fans of the Buick Velite 5 because they feel it's really a Chevy...Yet US Buick service centers don't have chargers, Caddy does have them for the ELR and some select Chevy dealerships have DCFC due to the Spark EV...I personally do not think most would care about a adjustable suspension, not even sure if you mean something like magnaride or manually adjustable coilovers...I believe if you asked every Bolt buyer which features you wish the Bolt had, I can't see an adjustable suspension making anyone's top five list, most likely not even the top ten...Too many "missing" items to choice from, faster DCFC, AWD, moonroof, "normal" seats, power memory seats, cooled seats (is now option on the equinox), ACC, SuperCruise, homelink and heat pump and that's before getting into the nitty gritty such as wanting different styling or faster USB ports...