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because I am so irate, the moderators here would yank my post
Hahaha. That's a doosey, Sterling. Of course, you know this means we have to ban you now, right? :)
 

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Discussion Starter · #3 · (Edited)
Hahaha. That's a doosey, Sterling. Of course, you know this means we have to ban you now, right? :)
I need to use more text like, "&*^% #@## and [email protected]$$. I suppose if I use code like this though, folks would not be able to fathom the depth of my innermost thoughts...

I'm so frustrated by the fact that people out there in Lala Land have no idea what a Volt is, or what a magnificent car it is, and how inexpensive they are to operate and how they can keep us from being the "cops of the world" in regard to policing the oil producing regions of the earth, that I contemplate standing naked on street corners with a cardboard sign reading "Daing, you should see my Volt and come ride with me in it"... But I'm concerned that someone would think they would have to ride naked in my Volt with a wacky senior-citizen in order to have a ride... and as a public service to mankind and concerned that I'd scare birds and all sorts of wildlife away, I doubt if I'll stand naked on street corners. I'll just continue to rant on Flickr.
 

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Success

The Volt is a successful effort to move the Company and the USA into the future.
SO, it is surprising that more effort is not assigned to advertising in the conventional methods.
But maybe those that make these decisions are reluctant to waste resources because the "average person" will not understand the car, is not interested in cars at all or it's just too hard to tax my brain, etc.
We are in the early-adopter period in the electric car.
The Volt is giant step in the move toward the future of personal vehicles. GM has stepped up to this challenge. They had a clear concept and vision and the result speaks for itself.
The coffee table book that we got after we received our Volt goes to great lengths to document the development of the VOLT and, most importantly, to credit those persons responsible for this success.

Bill
 

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Discussion Starter · #7 ·
The Volt is a successful effort to move the Company and the USA into the future.
SO, it is surprising that more effort is not assigned to advertising in the conventional methods.
But maybe those that make these decisions are reluctant to waste resources because the "average person" will not understand the car, is not interested in cars at all or it's just too hard to tax my brain, etc.
We are in the early-adopter period in the electric car.

The Volt is giant step in the move toward the future of personal vehicles. GM has stepped up to this challenge. They had a clear concept and vision and the result speaks for itself.
The coffee table book that we got after we received our Volt goes to great lengths to document the development of the VOLT and, most importantly, to credit those persons responsible for this success.

Bill
Bill... I agree except for one sentence... " the "average person" will not understand the car, is not interested in cars at all or it's just too hard to tax my brain, etc. "

My defective senior-citizen brain is scarred from multiple sclerosis and I have a hard time figuring out if when I get dressed in the morning, if I put my shorts on with the fly facing forward, but it didn't take me long to figure out "WOW, how bout them Volts!"

I do suppose that most people when they are watching TV, that their brains are in neutral and no TV commercial could ever fully explain all the reasons this car is so outstanding and why every patriotic American on the left and on the right, should be buying them as fast as they can... Nor can I understand why my local Chevrolet dealer isn't hollering at everyone "FORGET VIAGRA, come in and take a test drive in this amazing car..."
(sorry to offend anyone with my "slant" but as I said, I have a scarred brain and it no longer functions at 100%)
 

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Funny, last week I went to pickup materials at a vendor, when the two guys came out, one commented "Ahhh, The old GM Volt" with a nostalgic tone to his voice, I looked back at him and said "it'a a 2013" He looked at me funny. The other guy was asking how the car drove and typical questions so I never got back with the other. They both drive performance style cars, one in a new charger and the other in a typical G6

Reading this thread brought that guys response to mind... Maybe I should mention the model year more often..
 

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I can also say there is NO advertising in Quebec that I know of.
But there are pages of ads about the cruze, the Silverado, the Malibu...
the ICE cars.

In Quebec, the Volt is not a political punching bag, it never was.

Francois
B2653
 

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no more Volts for you frankydude unless you release more Canadian Maple Syrup from the Global Strategic Maple Syrup Reserve.

Which is the real reason for that pipe line to the US. :)
 

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Discussion Starter · #13 · (Edited)
In Quebec, the Volt is not a political punching bag, it never was.

Francois
B2653
If I could speak French, and if there are no Southern ******** in Quebec, I would move there... And Cord, isn't it "no soup for you"...
http://www.youtube.com/watch?v=svSGKJFSl-8
I mean "no Volts for you" is like cruel and unusual punishment... Soup, I can live without, but no Volts, no can do...
 

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I'm sure that the Volt marketing strategy is purely a social media "zero-marketing" experiment of GM CEO's nepher, and the results will be published at 2030 as "you can use SoMe only, but then your sales ar slow"..
 

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The Volt has gotten caught in the crossfire that ensued with the GM bailout, the. Having Obama grab a photo op shown nationally during a nasty election didn't help. I think this must figure into the Marketing Plan for the Volt. (What marketing plan????)
Here in the L. A. Area they did run an effective TV spot last summer using the interview format and stressing the little or no gas theme. I would keep running this over and over, but what do I know? I am a Volt addict and have talked myself blue in the face singing its praises to many friends, but have yet to talk even one into looking into purchase. The lifestyle profile of potential buyers like me is very narrowly defined and apparently is too small for general broadcast advertising. What can GM possibly be thinking? Heck, I'll write ad copy for them for nothing. Even my ad would be better than no ad....
 

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Here's your general American consumer market:

Guys who are posing who want their vroom vrooms.
* (men who consider exhaust tone and hp rating as the true meaning of automobiles. See "Jeremy Clarkson")

Women who need their baby buggies
* (many women need a mini-van to "protect" the kids in case of a crash versus a sedan. or to take their kids' friends once every 3 months to a party so they need the extra size. When I say need, I mean want.)

Once men realize that their identity is not defined by their hot-car, they eventually mature and take responsibility - then cars like the Volt make perfect sense. So, men are not men until they buy a Volt. Women may choose the Volt once the kids go off to college and they don't need the family tank. I do think that both men and women have been conditioned to think this way through the marketing agencies of the past and through peer-pressure among their friends. Both are forms of personal security. The Volt is more of an attempt for sustainable societal security - or outward symbol of a more stable future for humanity. It's a stretch for many people to change from personal security to security for society.

(make a marketing campaign around that, eh??)

Plug ins have a solid future because we know that Priuses had a solid future once they got in gear. There are enough people to get at least 4-5% of car sales to become plug-in electric. But we will never fix the above issues among the common-man in the next 20 years. It takes at least a full generation if not two to make such a change.
 

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When I was young, I had a hot car that was noisy. Now that I'm old, I have a hot car that is silent.
 

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Anyone who would like to exchange a bunch of Maple syrup cans for a Volt ?

For Keystone XL, please continue to block this nonsense pipeline.

Francois
B2653
 

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at least gm had a decent billboard ad campaign around chicagoland last year. just a volt picture with the line electric when you want it, gas when you need it. no space aliens, guy squirming around outside a gas station bathroom, or zombies.
 
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