On Tuesday, GM-Volt reader, contributor and Volt owner, Dr. William Destler was featured on the Faces of GM Web site along with his unique style of advocating for the Volt's technology.

GM portrayed Bill Destler as “an unapologetic believer in environmental sustainability,” and his driving the car as integral with his mission as president of Rochester Institute of Technology.

“RIT is probably the world leader in what I would call industrial sustainability,” Destler told GM. “That is, helping companies improve their bottom line by using less materials, using less energy, reusing materials and remanufacturing products.”

Destler was presented by GM as a man who has thought through what he believes and as one in position to foster other talented minds to work in a similar direction.

GM asked him whether, as some might say, environmentally focused initiatives might wind up costing jobs, and thus backfire for all their good intent. Destler said absolutely not.

“That’s nonsense," he said. "In reality, the average company that we work with actually increases its profit margin as a result of these activities, and that helps to grow the business, and that usually results in the hiring of more people as well.”

Environmental sustainability, high-technology, weaning America off of oil, improving productivity, helping the economy – and being thankful for the Volt – all go together, he said.

And speaking of "reusing materials," GM observed Destler also happens to own more than 150 collectible banjos and other stringed instruments including guitars and mandolins.

He said he inadvertently found his way into this hobby while learning to play the banjo in graduate school and after a friend suggested older banjos sound better. Following this advice, he said he bought a banjo made in 1890, and that was the beginning of a collection when initially all he had wanted was one good instrument to play.

GM noted with wry good humor that Destler’s approach of “banjos, blogs, the environment and the Chevrolet Volt” are an appropriate twist on Chevrolet’s former ad campaign of “baseball, hot dogs, apple pie and Chevrolet,” – and it obviously works for GM which has updated its approach by touting environmental sustainability and all of the above as well.

And it is working for Destler, who GM described as "an evangelist for the Volt." If you'll recall, his blogging includes three excellent home page articles written this year for this Web site here , here , and here – one of which you can see briefly in the video – thanks GM!

Bill sent those articles in without asking for anything – no requested linkbacks, no compensation, nothing, except for the opportunity to give back to the Volt community.


On this Thanksgiving Day, we’re thanking Dr. Destler – and all GM-Volt readers – for dedication to the Volt which, as he told GM, is “practical transportation meeting everyone’s needs while reducing our dependence on foreign oil.”

Whether you're a Volt owner or just an admirer at this point, thanks for playing an important role in what GM is doing with its Voltec platform.

Many of you have contributed and are "evangelists" in your own right, and we could just as well have featured you.

So, thanks to everyone for reading, commenting, visiting the forum, and being a part. I hope whatever you do today, it is good.

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