Right. They know full well that they won't see these trucks for at least a few years. But for now, it's good publicity.More likely something along the lines of "How much for this? Half million? How much press will we get? That much, eh? Put it into Promotions budget and tell Hoodwink & Lyers to hold off on the print buys for six months."
And just like with all Tesla reservations, I'm guessing they can still cancel if they don't measure up. But realistically, UPS would likely use these 125 trucks for shorter runs between hubs and airports. Where they park at the same place every night and can recharge.