Well these are fast-paced and fun times in the emerging world of advanced-tech cars.

GM is aiming to renew the Volt’s slandered image with advertisements, facts – and maybe also with help from a plug by Bob Lutz in a Forbes editorial.

Tesla also is sharing info about the emergence of a new planetary star – that is, its Model S, said to be the best car ever, decades ahead of its time, and to be followed soon by the Model X crossover.

It would appear it's not just EV opponents that can spin out accentuated rhetoric ...


We’ve seen the battery electric Model S , heard how great it is, but its latest promo video has some choice quotes.

“Model S is going to be the best car, the best sedan on the planet,” said chief designer Franz Von Holzhausen. “That doesn’t happen by chance, that’s a target that you aim for and we collectively have all aimed to produce the absolute best sedan in the marketplace.”

Yes, as its first sedan, the California start up will beat all other gas, diesel, and electric sedans that have gone before it, Tesla says.

If you think these superlatives are only the perspective of one person getting carried away, the message is the same from George Blankenship VP sales and ownership experience as part of the official Tesla video.

Blankenship says the EV’s skateboard design with batteries in the floor creates a rock-bottom center of gravity that defies description until you get in and drive one.


“We are doing what people don’t think can be done with a car” Blankenship said. “We’re taking something that’s been done the same way for 100 years–and we’re taking it 10, 20, 30 years into the future.”

So the future is now, and imagine when it is really 30 years from now. Will cars then be as good as they will be in the year 2072?

Can’t answer that one, but in just over a week from now, Tesla will unveil its Model X.

This crossover is supposed to be quicker to 60 mph
a Porsche 911 but with room[/URL] for you, the kids, your dog Fido, golf clubs, luggage, groceries, what have you.


Tesla will reveal it
on its Web site[/URL] Feb. 9, and in the meantime has posted a teaser photo.

Automotive News commented a few weeks ago these teaser shots have become de rigueur du jour for auto companies attempting to get as much media coverage as possible.

Look, it worked!

The idea is interested parties – like you – get their appetite whetted but not satiated. It’s the automotive equivalent of a striptease that you’ll see not just marketers for this company doing, but others as well.


The Father of the Volt

Bob Lutz has also leveraged his message’s potential by writing a feisty editorial for Forbes .

Forbes' Web site is ranked 315th in the world by Alexa, and describes itself as "Information for the World's Business Leaders."

The Volt – which costs a whole lot less than the Tesla and has zero range anxiety – has been wrongly targeted by the right-wing media, Lutz says. Being a conservative himself, Lutz says he can commiserate but there are valid targets out there without needing to fabricate misinformation about the Volt.


"Let’s set out the facts (and feel free to check them yourself)," Lutz said:

1) Not one Chevrolet Volt has ever caught fire in normal use or in accidents. Not a single one.

2) The National Highway Traffic Safety Administration, even after the highly artificial crash test (placing the car on its back, even though it did not roll over in the test) nevertheless awarded the Volt NHTSA’s highest crash-safety rating: 5 stars. Volt is supremely safe.

3) The crashed Volt, its battery shorted by coolant from the period unjustifiably spent “feet up,” caught fire three weeks after said test. (I submit that this would provide adequate time for surviving passengers to exit the vehicle.)

4) On average, 278,000 cars with gasoline engines caught fire in the U.S. each year between 2003 and 2007, according to the National Fire Protection Association.

5) No factory-produced electric vehicle has ever caught fire, to the best of my knowledge.

6) The Volt, the most technologically advanced car on the planet, was conceived by me and my team well before any federal bailout of GM.

Lutz then goes on to highlight “wrong-headed” portrayals by a syndicated comic artist, Fox network’s Bill O’Reilly, blame for the Obama administration about the tax credit when this was enacted by Bush, and more.

It would appear Forbes let him drop his piece in without editing as evidenced by this double-question-mark-ending, 71-word sentence, that while true, could have been cut into two or three shorter statements:

“What on Earth is wrong with the conservative media movement that it feels it’s OK to spread false information, OK to damage the reputation of perhaps the finest piece of mechanical technology our country has produced since the space shuttle, OK to hurt an iconic American company that is roaring back to global pre-eminence, OK to hurt American employment in Hamtramck, Mich., as long as it damages the Obama administration’s reputation??"

But Lutz makes plenty of strong points, and punctuation is less critical when the content is good, right?

However that also has been questioned by some. Lutz chooses to cap off his views with a jab in its own right against “left-wing climate change alarmists.”

“Come on, you guys. Shape up! There’s plenty of legitimate fodder out there. Let’s leave the 'invention of facts' to the left-wing climate-change alarmists.”

Our comment? No comment.

We’ve heard it all before, but having read Dale Carnegie’s “How to Win Friends and Influence People,” we think Mr. Carnegie might have had some coaching opportunities here.


At any rate, Lutz’s facts cited that refute opinions are mixed with his own opinions, and the Volt keeps moving along.

Fact: The Volt is highly awarded, is safe, has been largely viewed by those who actually understand the car to make amazingly good sense, and Lutz does present these truths well.

The first year was somewhat rocky, but maybe that’s proof the Volt is a threat to the established order. Perhaps all the silliness it has had to weather was inevitable, but after it is processed and discarded, the truth will contrast brightly against hollow and frivolous obfuscation by misguided malcontents.


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