I think many of those who buy a pickup as a "lifestyle fashion statement" rather than as a working pickup would be interested in a Tesla truck. After all, it's about image rather than utility at that point. Driving a truck is not the same as needing a truck for those folks.A pickup version of a Model S doesn't strike me as particularly compelling. Image and branding is part of it. Tesla's reliability rating for me is a bigger issue. When I haul stuff or go off-road I want to feel like my truck is up to the task.