GM Volt Forum banner

1 - 13 of 13 Posts

·
Registered
Joined
·
5,410 Posts
Discussion Starter #1
By some accounts, the convenience store could become Tesla’s new Supercharging station.
September 26, 2017

​NEW YORK – Fortune reports that Tesla wants to turn Supercharger stations into full-service convenience stores. On Sept. 24 at the FSTEC restaurant technology conference, the news source writes that Tesla CTO J.B. Straubel suggested the luxury electric vehicle maker might be eyeing the c-store industry as its next business venture.

First reported by Restaurant Business, Straubel said Tesla drivers typically spend 20 to 30 minutes at Superchargers, and while they’re waiting, he said drivers “want to eat, they want to have a cup of coffee, they want to use the bathroom.”

A similar sentiment was shared at the NACS Insight Convenience Summit–Europe in June, where Jelle Vastert, director of global charging at Tesla, led a discussion on the growing EV driver segment and how the convenience retail industry will be impacted by higher EV demand.

However, although there are emerging opportunities for convenience and fuel retailers to adopt EV charging, Vastert suggested in June that the current EV customer profile is not today’s time-starved c-store customer who wants to refuel and leave, or go inside the store to grab food and drink to go in less than four minutes.

“Charging is not analogous to refueling a car,” said Vastert, noting that unlike a gasoline-powered car, charging an EV happens mostly at home or work. He explained that EV drivers “don’t go to a charger every week like they do a c-store; they charge an EV like they would a smartphone,” as in few hours a day, or overnight while it’s parked at home.

“We see a distinct customer segment emerging where people are taking 20- to 40-minute charging breaks on longer trips, which is the bulk of what we see happening at our Supercharger locations,” Vastert told CSE attendees in June, adding that the average gas station with a small c-store offer is probably not a favorable Supercharger location for a family with kids to stay for 30 minutes. “People want amenities nearby while charging,” he said.

Fortune, meanwhile, writes that Straubel said Tesla doesn’t have interest in running c-store operations, but is instead looking at partnership opportunities. “Tesla already partners with restaurants to install either lower-power chargers or Superchargers in their parking lots, so this wouldn’t be entirely new territory,” notes the news source.

http://www.nacsonline.com/Media/Daily/Pages/ND0926172.aspx#.WdZ7UNuZOqA
 

·
Administrator
Joined
·
19,980 Posts
Seems like a good idea, not that I expect to need one. But apparently I'm in the minority and most people are driving cross country all the time :)
 

·
Registered
Joined
·
1,673 Posts
Seems like a good idea, not that I expect to need one. But apparently I'm in the minority and most people are driving cross country all the time :)
Check out the new Supercharger site at Kettleman City. Kettleman is a very popular stopping point on I-5 when driving between Northern and Southern California. Tesla is installing 40 (!) Supercharger stalls, a convenience store, and solar canopies at the site. A similar site is also under construction at Baker, Ca - midway between So Cal and Vegas.
 

·
Registered
Joined
·
6,661 Posts
I'm 65 and soon to be retired and having taken several long road trips recently to visit our grand kids in Maryland (for us that's no more than 450 miles per day) and requires an over night stay and during those trips we stopped almost every 2 hours of driving (when a rest stop would appear) and spend about 15 minutes or so and at mid way point we'd stop for lunch for 30 to 40 minutes so going forward after retirement I can see us taking an even more leisurely route/trip.

So if I had a long range BEV I can see who we would fit that demographic discussed in the article. I doubt my wife would want to hang out at a typical gas station quickie-mart. I believe a more upscale environment would make these trips even more enjoyable. So maybe Tesla is on to something.
 

·
Registered
Joined
·
1,181 Posts
The supercharger station near me, Augusta, Maine, is way off at the end of a mall, with only a Red Robin within walking distance. Having a convenience store would be preferable. It's shocking how bad a spot they chose. Just a few miles away, they could have put the supercharger station right where the only two state interstates intersect. That's where they put the toll booth, and where they put the rest stop. It was a greenfield site. It made total sense, and everyone I know interested in a Tesla assumed that was where it was going, but nope, it had to be in as unlikely a spot as you could imagine. If only there was anything convenient near the supercharger station.
 

·
Registered
Joined
·
657 Posts
My wife and I are now pretty close to being fully retired and we look forward to taking more "road trips". I want a vehicle with greater range so we don't have to worry about making so many stops between destinations. But knowing that we will have to make stops to charge up, I like the idea of more upscale locations where we can catch a decent meal or do some shopping. But I am hoping that fast charging gets the emphasis because I really don't want to have to spend more than an hour at these required stops. The Volt is currently meeting our needs, but I can't wait to get away from the need for an ICE range extender.
 

·
Registered
Joined
·
4,618 Posts
I bet Tesla would have many customers if they added a row of massage chairs so you could have a relaxing massage while your vehicle charges. Beer and wine too (just kidding.)
 

·
Registered
Joined
·
776 Posts
20 minutes? Not acceptable. That's why I drive a Volt. Dang, if I have to wait on line more than 5 minutes for gas, I get antsy. Speaking of lines, what do you do if there is a line for that twenty minute charger? If there are two people ahead of you, count on waiting at least 20 minutes to get to the 20 minute charger.
 

·
Administrator
Joined
·
19,980 Posts
Since Tesla seems to be getting into the convenience store "e-gas" station business, they should add charge stations for other cars, not just Tesla's. If no one else jumps in, Tesla might as well create a new cross-country EV refueling business model. That might catch the attention of traditional gas station owners as well as GM, power companies, ChargePoint, etc. That is, if Elon really wants to get others to make EVs like he has said.
 

·
Registered
Joined
·
206 Posts
Since Tesla seems to be getting into the convenience store "e-gas" station business, they should add charge stations for other cars, not just Tesla's. If no one else jumps in, Tesla might as well create a new cross-country EV refueling business model. That might catch the attention of traditional gas station owners as well as GM, power companies, ChargePoint, etc. That is, if Elon really wants to get others to make EVs like he has said.
YES!!!! Like a truck stop for EV's Maybe a merry go round for the kids, and a petting zoo. The adults can get their chair massage and complimentary wifi to update their Instagram and charge their iPhones while the kiddos burn off that antsy energy. Where do I buy stock?
 
1 - 13 of 13 Posts
Top