tboult, I think you are being a little harsh. I agree that the quick summary at the top of the EMW JuiceBox kickstarter page is misleading and compares the basic $99 unit to the total cost of other EVSE's. However, if you read further on it does specifically state that you need to add input and output cables (e.g., J1772 cable and AC cord with standard dryer plug). They even state the reason for not including them in the pricing is that people will have different situations and needs and they did not want to have many different reward levels to accommodate all of these situations. Additionally, in the pledges section, they do indicate the additional input and output cables will run $150-200. When I read the entire post it did not appear that they were hiding anything including the true costs.
I am surprised that this kickstarter project is not one of the hottest threads on this forum. I thought people would be all over this. Level 2, 240V, 60A, 15kW, $109 for the basic kit, 1-2 hours assembly time, $200 or so for input and output cables ($149 for a 25 foot J1772 cable which leaves $50 leftover for a 240V dryer cord). That's about $300 for a working EVSE with long cables. Only another $90 if you want them to put it together for you. From my understanding, its the same price as the parts for OpenEVSE without any of the time invested in figuring it all out and buying parts from separate vendors. With the 30 percent tax credit, the total cost is reduced to $200.
In my situation, I have a three year Volt lease and planned on just charging at 120V because it didn't seem to make sense on buying an EVSE for $450 - $1000. The cheapest is the $450 Bosch unit and that is only rated at 16A with a 12 foot cord which doesn't meet my needs.