I agree. I thought it was a horrible commercial. Again, focusing on nature, etc. They really just aren't seeing the target market for this car. I could make a commercial for the Volt that would be 10x better than anything GM has done and I could do it with a budget of about $5,000 to $10,000. Give me the money GM, I'll show you how it is done!I, for one, think it sucks balls. It gives virtually no info on the Volt, and instead it spends most of the time focusing on that stupid robot dog. WTF is the deal with that thing???
I haven't seen or heard a Volt ad in ages. Leaf ads I hear on NPR regularly. Prius ads I see on TV.
I think this ad is way better than some in the past. Good music, good scenery, animals, a family, and technology. The single message is clear. The robo-dog? A bit distracting, but it does convey "future" and "high tech".