Just as the Volt is called by some a Prius-killer, so too has the new low cost hybrid Honda has been planning to unveil.

Today they made it official.

The new hybrid will be called the Honda Insight, just like Honda's original hybrid, which beat Prius to market but wound up being discontinued due to poor sales.

The new Insight will take design cues from the fuel cell FCX Clarity, sport seating for five, and will be value priced. As per Honda's CEO "this new Insight will break new ground as an affordable hybrid within the reach of customers who want great fuel economy and great value."

Honda expects to sell 100,000 per year in the US and will unveil the car at the Paris Auto Show in October. Launch is planned for 2009.

No plug.

Source ( Honda )