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P.T. Barnum once said that "you will never go broke underestimating the intelligence of the American public."
Anyway, I was just thinking... and that sometimes gets me in trouble, but how many people do you think will buy a Volt because of environmental concerns, a desire to save gasoline, or just because Chevy hires a really good ad agency. Then drive their new Volt home, park in in their driveway (because the average American can't fit a car in their garage full of junk), and never plug it in? Then they will notice that the ICE runs almost all the time, they still have to buy gas, but because it's getting 50 MPG they will think they have really done something. Now just think about it for a minute. None of us have ever had to plug a car in at home, unless of course we live in Canada or Alaska and we plug in the block heater. I hope Chevy offers a 2-hour course entitled "How to get the most out of your new Volt".
 

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plug in nuisance

For most people plugging in the car, every day, is going to turn into a super nuisance. One thing is that most cars are not parked in enclosed garages owned by the car's owner. The corollary is that most cars are parked outside, meaning there has to be an extension cord, maybe a door or window open, maybe getting wet in the rain --- anything that can be done to make this task better will be a big asset over time.
 

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How about a DVD player that comes standard with it, playing a free educational DVD for the first 2 hours to enlighten the new Volt owner.
Actually, it could be part of the operating system and come up on the primary or secondary display the first time you go to drive the car from the dealer. I have a really hard time believing that anybody shelling out the big bucks to get a Volt won't be fully aware of it's need to be plugged in to get high mileage. By the time this car hits showroom floors, it will be common knowledge.
 
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