Very interesting, but not surprising. The car's kinetic energy has to go somewhere. And if it's not into the battery via regenerative braking it sounds like they use a combination of clutches, motor resistance, and friction braking to expel that energy.
What I didn't mention is that I actually live at the top of said hill. I'll have to change my normal commute to a path that doesn't start off downhill, but hits the downhill portion only after I've used some kWh's and have room in the battery for normal regen.