[Ladogaboy]

We don't have a suggestions for GM under the Bolt forums, so I had to put this here. Anyway, I'd like to pitch an advertisement idea to GM for Bolt EV. Don't try to be witty. Don't try to be cute. Just tell this as a quick paced, slice-of-life story that should last no longer than a 30 second spot if edited correctly.

FADE IN:
Open on a crowded supermarket. We see people dressed in heavy winter clothes rushing around with carts.
Focus on MOLLY. She is calmly pushing her cart down the aisles, occasionally adding something to her cart. Molly looks up as the PA comes to life.

PA SPEAKER (V.O)
Remember to get everything you need for this cold winter weekend. We have reports of heavy snow and freezing rain, so be safe everyone!

Molly tightens her scarf around her neck and pulls out her phone, activating her myChevrolet App. With a few taps, she activates a preconditioning feature.

TRANSITION: CHECKOUT STAND
Molly pulls on her wool cap and hugs her grocery bag as she walks out the door.

TRANSITION: PARKING LOT
The parking lot is snow covered and people are rushing to get out. Molly calmly walks through the snow. As she walks, we see someone frantically clearing snow from the windshield of their car.

SSSCCCCCCRRRRRREEEECCCCHHHH!

Molly is startled by the screeching belts of a car starting. She continues walking. We then hear a large diesel pickup struggling to start in the cold. It finally turns over and erupts in a huge plume of black, sooty smoke. Molly is clearly disgusted, but she turns and smiles.

We see a solitary Chevy Bolt EV dusted with snow. The windshield and windows are clear of snow, and we can see faint steam rising from the warm glass.

TRANSITION: BOLT INTERIOR
Molly takes off her cap and loosens her scarf in the clearly warm interior, and she silently drives out of the parking lot.

TRANSITION: GAS STATION
As Molly drives the snow-covered streets, she comes to a stop at a corner next to a gas station. The station is crowded with cars lined up out to the street. People are shivering as they pump gas, and we can see the long line inside the station where people are impatiently waiting.

TRANSITION:GARAGE
Molly drives up her driveway into her open, well-lit garage. The garage door closes behind her. She reaches for the conveniently placed plug, and plugs in her Bolt EV. Molly carries her groceries into the house and closes the door behind her. The garage goes dark other than the lights indicating that the Bolt EV is charging.

ON SCREEN: Redefine Convenience

FADE OUT

 

[Loboc]

Good visuals in text. In other words this is good writing.

I like it!

 

[canehdian]

I like it. It makes sense.
So they won't do it. They'd probably rather do another stupid focus group commercial

 

[Ladogaboy]

Thanks for the feedback. I think that if they want to start marketing and selling EVs, it's time to start focusing on their strengths. Show and tell people the reasons why an EV is better or more convenient, and get away from economics, fuel economy, range, etc.

 

[bobrad]

Chevy's ad agency is too insulated from reality and from the public. Being a working TV director and multiple Volt owner, I actually had dealings with them about some of my own ideas for Volt commercials. They were too threatened to actually take them seriously, and GM itself plays a subservient role to the ad guys, not wanting to make waves. I finally gave up trying. I'm not sure how serious GM is about selling these great cars. It's truly unfortunate.

 

[El Dobro]

Chevy should check out the commercials done by Tesla fans, they're very good.

 

[Ladogaboy]

Chevy's ad agency is too insulated from reality and from the public. Being a working TV director and multiple Volt owner, I actually had dealings with them about some of my own ideas for Volt commercials. They were too threatened to actually take them seriously, and GM itself plays a subservient role to the ad guys, not wanting to make waves. I finally gave up trying. I'm not sure how serious GM is about selling these great cars. It's truly unfortunate.

Yeah. I've worked with some poor marketing departments in the past. It's unfortunate how much control they have, even over internal operations.

 

[DonC]

Actually that's a great idea. But I'm thinking a company which almost exclusively sells ICEs wouldn't like it very much. LOL

 

[Qinsp]

It's strange that Opel is kicking Chevy's ass when it comes to clever EV ads.

But then again, I always thought that GM should sell it's EV/EREV's under the Opel flag anyhow. It gives those who disdain American goods a reason to shop at Opel. Heck, it's just a BMW or Honda, right? Not a Chevy.

 

[stuart22]

Very nice ad idea. I think it's going to take a grass roots effort to make it and put it on YouTube.

 

[Steverino]

Chevy Marketing is a misnomer. There is no marketing. Great engineering, awful marketing. So no, they won't come within a mile of this ad. Sad but true.

 

[ItsNotAboutTheMoney]

Just give it up. Right now Chevrolet is not going to care to spend any significant amount of money marketing the Bolt.

 

[TennesseeJoule]

You told a great story, I love it! Before I go on let me assure you that I'm all in for electric cars. I own three and would love to have a Bolt EV. But I have to add a comedic twist to your story that's only for us on the forum. It's not part of the actual ad that GM will most certainly produce!

Transition: Inside Molly's Kitchen,
Molly is seated in her kitchen, sipping warm tea and relaxing after her shopping adventure, as she stares out the window where the winter storm seems to be getting worse and notices (with concern) that the winds are picking up. Suddenly she sees a tree fall in her yard and we see a flash and hear a transformer exploding. As the room goes dark, Molly utters her first words of this commercial as she says "Uh Oh"!

On screen: Chevy Bolt EV....238 mile range!

 

[Ladogaboy]

Haha! Only if Molly's teapot runs off of a gasoline motor!

In all seriousness, that's the next step: Setup two-way power connections and a switch that cuts you off from the downed grid, and then let the Bolt run your home's electricity. That would be a selling point!

 

[canehdian]

Bolt would let me get to work and back about 20 times in the winter. I'd be ok

60kWh would run my house for a few days, easily. Not including a power-out port seems like another missed opportunity. You have a large battery available for portable emergency power, make an option to use that. Even if it's only a 20A 120V outlet, you can run the essentials. We can likely do it the hard way like with volt, but it would be so much simpler to have an outlet in the hatch that is tapped into the existing vehicle systems and not need to cobble together hardware to get a semi-working solution.

 

[Norton]

Are you saying the Chevy Marketing Gurus could use your help with ideas, like this cute Ampera-e advert?https://www.youtube.com/watch?v=KY_juEthb-8 (I think this is Super Ball material, myself.!)
This is THE group that made the Volt a marketing success story!

This:
The garage goes dark other than the lights indicating that the Bolt EV is charging.

ON SCREEN: Redefine Convenience

FADE OUT

__________________________
This is an awesome pitch!

GM gurus? Are you listening !?!!

 

[Loiter]

Far too clever to ever make it to Chevy's marketing folks.

Great setup, but it's sad when I feel like Chevy doesn't want EV's to succeed beyond keeping their fleet carbon footprint down so they can keep making Trucks and SUVs for the $$.