I will be at the Volt Nation event on Wednesday March 19th in New York. I am very excited about the opportunity to hear from the GM management team and to have questions answered.
I am also proud to be a part of the grass roots GM-Volt membership. I hope GM recognizes what a motivated, dedicated, and enthusiastic public can do to help market this exciting new vehicle.
As my contribution to helping GM sell as many Chevy Volts as it can handle, I have formulated a marketing idea that I think could be very successful.
After each GM-Volt member purchases a new Chevy Volt, GM would assign that member an identification number. The member would then become a GM ambassador of good will and would help market the Chevy Volt.
Members would tell friends, neighbors, colleagues, and anyone who would listen about the performance of this vehicle, as we experience it. To stimulate their interest even more, members would explain how they can get a $300 certificate from GM towards the purchase of a new Chevy Volt. To receive this certificate they must call a GM hotline number and give them our identification number.
The GM representative can then refer them to the nearest dealership and answer any other questions the prospective buyer has. This will also be an opportunity for GM to obtain valuable contact information for follow-up marketing.
The certificate would be sent to the prospective buyer by regular mail or e-mail. Printed on the certificate would be the referring GM-Volt member