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Volt sells 2191 units last month, Still holding steady.
The last time Chevy dropped the price it created negative publicity of the, "Volt resale value is simply awful!!" kind. People take the Volts 2011 price and ignore the $5000 price drop, ignore the $7500 tax credit, ignore the state rebates (if applicable), ignore the current selling price and then wail, "OMG, Volts "depreciate" a minimum of $13,000 day 1 driving it off the dealer lot!!" They "depreciate another $6000 day one in Colorado due to the state's tax credit.Chevy has to reduce the MSRP as timoshev notes. The car is just too expensive for most people to even consider, since it is a Chevy, not a Buick.
I'm happy to claim 1/2,191st of that.Volt sells 2191 units last month, Still holding steady.
There's a solution in there, reduce the MSRP to $29,995 even if you have to remove some standard things...Then increase STANDALONE option offerings...Everyone, including GM, wins...It's funny. I hear two different voices that are often coming from the same direction:
The Volt is too expensive.
The Volt needs more base features added to it that are currently expensive add-ons.
... and don't forget last year's very generous $2500.00 gift to Volt owners for the purchase of any new Chevrolet!The last time Chevy dropped the price it created negative publicity of the, "Volt resale value is simply awful!!" kind. People take the Volts 2011 price and ignore the $5000 price drop, ignore the $7500 tax credit, ignore the state rebates (if applicable), ignore the current selling price and then wail, "OMG, Volts "depreciate" a minimum of $13,000 day 1 driving it off the dealer lot!!" They "depreciate another $6000 day one in Colorado due to the state's tax credit.
It might be nice to be able to offer a larger battery or a range extender in each model or at least in each body type. Production volume would need to increase in order for that to make economic sense....As much as I love the Volt, I can see it being phased out as CUVs/SUVs are the platform for EREVs and cars become the platform for BEVs.
That's what Toyota did with the Prius when the fed tax credit phased out. I would be shocked in GM did not adjust the price of their plugins once the credit starts phasing out.A newsworthy pricing strategy might be to reduce price in step with the decline in federal tax credits available to Chevy buyers. Chevy is keeping buyers whole.
KNS