It's a great strategy for Tesla Motors, which will only make high end sport and luxury BEV's and service them themselves. It's a terrible strategy for a company like Nissan, which would aim a low margin small cars.A big risk, but if you feel you can't caught up with GM and Toyota, it is a calculated risk.
Dead on! So what kind of niche BEV can they make that will sell for $50K - $60K at the lowest, for that price, it seems that you would have to make a tiny vehicle with no utility at all, so then they would have to upscale it, and soon they are competing with Tesla Motors.2010 is 18 months away. I don't see any of that happening before then.
As Jason noted, GM already confronted these issues with the EV-1 and that's why they are not repeating that mistake. This looks like Nissan realized they missed the boat and are claiming to out-stretch GM. My guess - they'll have a niche BEV by 2011 and a mass-market EREV by 2012.
PBP could completely implode the moment rapid recharge batteries or capacitors become available. Renault / Nissan had better have a back-up to PBP, and REEV's were it.
I agree that Ghosn is a brilliant exec during conventional times, but this upheaval may be something for which he is not prepared. I liked his previous plan, working both PBP and REEV's, but now I am worried for him.