It seems very odd that you would write such a biased article and ask for feedback here. I'm a bit skeptical of your motivation but since you've stepped up to the plate...
I have been unimpressed with the media for a long time now and the general disregard for reporting the truth only seems to wane as time goes by. I never studied journalism but I thought those that did have been tought this creed:
"I believe in the profession of journalism.
I believe that the public journal is a public trust; that all connected with it are, to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust.
I believe that clear thinking and clear statement, accuracy and fairness are fundamental to good journalism.
I believe that a journalist should write only what he holds in his heart to be true.
I believe that suppression of the news, for any consideration other than the welfare of society, is indefensible.
I believe that no one should write as a journalist what he would not say as a gentleman; that bribery by one's own pocketbook is as much to be avoided as bribery by the pocketbook of another; that individual responsibility may not be escaped by pleading another's instructions or another's dividends.
I believe that advertising, news and editorial columns should alike serve the best interests of readers; that a single standard of helpful truth and cleanness should prevail for all; that the supreme test of good journalism is the measure of its public service.
I believe that the journalism which succeeds best -- and best deserves success -- fears God and honors Man; is stoutly independent, unmoved by pride of opinion or greed of power, constructive, tolerant but never careless, self-controlled, patient, always respectful of its readers but always unafraid, is quickly indignant at injustice; is unswayed by the appeal of privilege or the clamor of the mob; seeks to give every man a chance and, as far as law and honest wage and recognition of human brotherhood can make it so, an equal chance; is profoundly patriotic while sincerely promoting international good will and cementing world-comradeship; is a journalism of humanity, of and for today's world. "
How much of this do you see in today's journalism and more specifically how much is in yours? Although it appears to be more of a systemic problem than any one individual's inadequacies, each individual journalist should be held and should hold themselves accountable for their own efforts.
Perhaps your intent was to convince GM that a $44,000 price was far too high for the market, prehaps TheTruthAboutCars does not consider itself a journalistic endeavor, or perhaps you intent was to generate controversy. Either way, the meduim in which your article is conveyed will cement or persuade uneducated and/or ill-informed to believe as you conclude. This wouldn't be a bad thing if your reporting was anywhere close to being balanced and accurate.
-The only time I have seen 32 miles reported was on Yahoo news and the article stated "Without any braking -- in perfectly traffic-free highway driving -- the range would be closer to 32 miles, GM engineers said". Let's assume this is accurate, although strange that nobody else has reported this and no named sources have stated it. Most commutes (most miles driven) will be in heavy traffic. Given the lower drag and lower speeds in heavy traffic, much of the highway commuting will result in better than 32 miles range. Many commuters don't have the A/C blasting all of the time. A lot of the miles driven will be city miles. Also, as I'm sure you are aware but negelcted to include 40 miles has been mentioned many times as the end of life range. Around 50 miles has been given as the beginning of life. So, average lifetime range would more likely be about 44 miles.
-$4.00 for gas in 2011? They are predicting gas will be $4.00 this summer. Taking the average price of gas for 2007 and projecting it out over the life of the scenarios presented using the average yearly increase over the last 10 years would be a much more realistic assumption.
-You pointed out that interest is not included in your calculations which obviously would be unfavorable to the higher initial cost, but fail to mention that your totals are based on your estimated first year cost only.
-The sticker price of a 2008 Prius 1226 is roughly $26,400. Commodity prices have been skyrocketing during the last 2 years and are expected to continue to be under pressure as China and India ramp up their industry. GM may very well be factoring this into their expected costs. If commodities continue to increase at anywhere close to the same rate and labor increases at historical rates, then Toyota will be hard pressed to keep the Prius under $29K for the 2011 model unless they want to "subsidize" it.
-In scenario number 2 you assume absolutely no contribution from the battery for trips greater than the electric range.
-Where did your final analysis "adjusted/equivalent 100mpg" come from? Even at your misguided 32 miles average range this does not mess with the average daily driving patterns. Since you are making broad conclusion across the entire market, you should use actual driving statistics. I believe even with your 32 miles range and 50 mpg, the average equivalent for the Volt will be much higher than 100mpg.
If fair, balanced reporting does not favor the Volt then so be it but this isn't even close and really can't be done with any merit until hard facts are known about both vehicles.
I have been unimpressed with the media for a long time now and the general disregard for reporting the truth only seems to wane as time goes by. I never studied journalism but I thought those that did have been tought this creed:
"I believe in the profession of journalism.
I believe that the public journal is a public trust; that all connected with it are, to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust.
I believe that clear thinking and clear statement, accuracy and fairness are fundamental to good journalism.
I believe that a journalist should write only what he holds in his heart to be true.
I believe that suppression of the news, for any consideration other than the welfare of society, is indefensible.
I believe that no one should write as a journalist what he would not say as a gentleman; that bribery by one's own pocketbook is as much to be avoided as bribery by the pocketbook of another; that individual responsibility may not be escaped by pleading another's instructions or another's dividends.
I believe that advertising, news and editorial columns should alike serve the best interests of readers; that a single standard of helpful truth and cleanness should prevail for all; that the supreme test of good journalism is the measure of its public service.
I believe that the journalism which succeeds best -- and best deserves success -- fears God and honors Man; is stoutly independent, unmoved by pride of opinion or greed of power, constructive, tolerant but never careless, self-controlled, patient, always respectful of its readers but always unafraid, is quickly indignant at injustice; is unswayed by the appeal of privilege or the clamor of the mob; seeks to give every man a chance and, as far as law and honest wage and recognition of human brotherhood can make it so, an equal chance; is profoundly patriotic while sincerely promoting international good will and cementing world-comradeship; is a journalism of humanity, of and for today's world. "
How much of this do you see in today's journalism and more specifically how much is in yours? Although it appears to be more of a systemic problem than any one individual's inadequacies, each individual journalist should be held and should hold themselves accountable for their own efforts.
Perhaps your intent was to convince GM that a $44,000 price was far too high for the market, prehaps TheTruthAboutCars does not consider itself a journalistic endeavor, or perhaps you intent was to generate controversy. Either way, the meduim in which your article is conveyed will cement or persuade uneducated and/or ill-informed to believe as you conclude. This wouldn't be a bad thing if your reporting was anywhere close to being balanced and accurate.
-The only time I have seen 32 miles reported was on Yahoo news and the article stated "Without any braking -- in perfectly traffic-free highway driving -- the range would be closer to 32 miles, GM engineers said". Let's assume this is accurate, although strange that nobody else has reported this and no named sources have stated it. Most commutes (most miles driven) will be in heavy traffic. Given the lower drag and lower speeds in heavy traffic, much of the highway commuting will result in better than 32 miles range. Many commuters don't have the A/C blasting all of the time. A lot of the miles driven will be city miles. Also, as I'm sure you are aware but negelcted to include 40 miles has been mentioned many times as the end of life range. Around 50 miles has been given as the beginning of life. So, average lifetime range would more likely be about 44 miles.
-$4.00 for gas in 2011? They are predicting gas will be $4.00 this summer. Taking the average price of gas for 2007 and projecting it out over the life of the scenarios presented using the average yearly increase over the last 10 years would be a much more realistic assumption.
-You pointed out that interest is not included in your calculations which obviously would be unfavorable to the higher initial cost, but fail to mention that your totals are based on your estimated first year cost only.
-The sticker price of a 2008 Prius 1226 is roughly $26,400. Commodity prices have been skyrocketing during the last 2 years and are expected to continue to be under pressure as China and India ramp up their industry. GM may very well be factoring this into their expected costs. If commodities continue to increase at anywhere close to the same rate and labor increases at historical rates, then Toyota will be hard pressed to keep the Prius under $29K for the 2011 model unless they want to "subsidize" it.
-In scenario number 2 you assume absolutely no contribution from the battery for trips greater than the electric range.
-Where did your final analysis "adjusted/equivalent 100mpg" come from? Even at your misguided 32 miles average range this does not mess with the average daily driving patterns. Since you are making broad conclusion across the entire market, you should use actual driving statistics. I believe even with your 32 miles range and 50 mpg, the average equivalent for the Volt will be much higher than 100mpg.
If fair, balanced reporting does not favor the Volt then so be it but this isn't even close and really can't be done with any merit until hard facts are known about both vehicles.