Multiple choice - What could GM do to increase EREV sales? Ideas? (2nd try)

I think the two most important things are to offer them in more popular segments and to increase the range to over 100 miles. At 100 miles it's a true EV because that would push the fleet average to over 90% electric vs about 75% now (I get 55%). EVs and EREVs should be marketed as premium vehicles not as economy or green cars, they should be positioned as better than turbos and V8s because they are. EVs and EREVs don't have transmissions and that's a huge advantage because you don't have any gear hunting or jerking. They accelerate faster than equivalent ICE cars and they are quiet. Regen braking increases the controlability of the car, I've noticed this not only while going down mountain roads but also on icy roads. I think we are still a long way from having an affordable BEV that has 300 miles of winter range, until that's possible EREVs are a practical solution. However I think the best way to sell them is not to make them cheaper but to make them worth the higher price.

markh21518 said:

It's the Stealerships, when I went in to test drive a Silverado, talking to them they still don't get it. It also goes against their business model. Why would they push EV/EREV when they don't come back for service. This is why Musk wanted his.own showrooms with dedicated EV friendly sales people. Study after study has the Stealerships selling buyers on gas cars. Until the Stealerships die out EVs won't be sold.

Click to expand...

What service? Aside from oil changes, which most people do at quicky oil change places not at dealers, what revenue are they losing? The major failures on ICE cars, the transmission for example, happen long after the car is out of warranty, so that's work that's more likely to be done at independent shops. As for warranty work, my 2017 Volt has been in the shop four times since I bought it in May 2016. Soon after I bought it I had an error code from the braking system, it took two attempts before it was fixed and it was probably a firmware issue with the blended braking (something that ICE cars don't have). The car was also recalled to have to have four firmware updates installed, none of those things had anything to do with the ICE portion of the car, they had to do with the electronics and all cars are primarily rolling computers whether they are ICE, EREV or EVs, so all of that is in common.