They really really gotta explain what the hell the thing is. Now, before starting to roll out the variation on other model platforms. The dual nature of the Volt/PHEVs is a real understanding gap in the general public, and I think the public would really welcome the key concepts of "You only put gas in it when you go a long distance, which makes it faster than even fast charging. Otherwise, just smooth quiet power with even less maintenance."
Once you start branching out into the different platforms, THEN you can hammer on the details that take advantage of the quirks of the drivetrain: The PHENOMENAL starting torque of a 150kw electric motor for towing/load hauling in a PHEV truck. Being able to drive an Equinox for about a nickel a mile in fueling costs over the course of a year at average electric rates, and that it gets BETTER in the city.
The whole fast charge thing for a PHEV really feels like overkill to me. There's good grounds for a 7kw Level 2 capacity, but it's reasonable to keep in mind that figure of "95% of trips out from home fall under this many miles" is still a good range for a PHEV and the vast vast majority of charging is gonna be in one's own garage or at a workplace, where a sub 4-hour time to full isn't really a huge improvement precisely because this is a PHEV, and alternatives exist. And it's really easy to stick 25kwh under the cargo floor of a crossover without even raising the passenger floor. and leaving the folding seats flat across the whole back, which should be enough for typical daily driving of even a Suburban.
Once you start branching out into the different platforms, THEN you can hammer on the details that take advantage of the quirks of the drivetrain: The PHENOMENAL starting torque of a 150kw electric motor for towing/load hauling in a PHEV truck. Being able to drive an Equinox for about a nickel a mile in fueling costs over the course of a year at average electric rates, and that it gets BETTER in the city.
The whole fast charge thing for a PHEV really feels like overkill to me. There's good grounds for a 7kw Level 2 capacity, but it's reasonable to keep in mind that figure of "95% of trips out from home fall under this many miles" is still a good range for a PHEV and the vast vast majority of charging is gonna be in one's own garage or at a workplace, where a sub 4-hour time to full isn't really a huge improvement precisely because this is a PHEV, and alternatives exist. And it's really easy to stick 25kwh under the cargo floor of a crossover without even raising the passenger floor. and leaving the folding seats flat across the whole back, which should be enough for typical daily driving of even a Suburban.