Also says actual Model 3 production in 2017 and 2018 will only be a fraction of what Elon has stated. And the $35k price is basically a fairy tale.
At $35K the M3 has to have stats equal to or better than the Bolt, or it is a fail. So, that means it has to be faster, get better than 238 EPA range, and have the same basic options found on the Bolt.
Now, if you want a more range, more performance, Autopilot, and/or AWD, then you are going to pay substantially more. Since the MS-60 is being discontinued, that sets the base price for an S at around $75K, so $60K for a fully tricked out M3 is not out of the question. Personally, I think the average price is going to be around $45K, as people go for AP and a bigger battery, or AP and AWD. Certainly that is my upper limit. I want safety and efficiency, so AWD and AP are what I am interested in.
As to whether he can hit his production numbers, I don't know. Yes, he has had problems in the past, but to be fair, he was also working with suppliers who didn't think he would succeed and didn't make Tesla a priority. With 350K reservations, the suppliers have taken notice and are realizing this could make them a ton of cash, so they will be way more invested in Tesla hitting its numbers.
In six months or so, we shall see. This is just my opinion as a tech guy (computer not auto) who has seen a lot of big companies eat their words betting against "upstarts".