The only way to sell an EV to someone who isn't already looking for an EV is to have them drive one. Tesla is a special case because they are a prestige brand but for everyone else, and that includes the ICE prestige brands (Mercedes, BMW, Audi) as well as down market brands like Chevy, EVs aren't on anyone's radar. With gas priced well below $3 a gallon nobody cares about fuel economy, Prius sales are down 24%, so you don't want to emphasize the energy efficiency of an EV. The differentiator is the performance, they accelerate well due to the constant torque of electric motors, there are no transmission jerks because there is no transmission, and they are quiet. You can't appreciate any of that unless you try it. I wasn't looking for an EV before I bought my Volt. When the Chrysler service manager gave me the bad news about how much it was going to cost to fix my 300C I first drove a new 300 and it was awful, my 300C was a Daimler Chrysler, the new one is a Fiat Chrysler and the difference is the difference between a Mercedes and a Fiat. I then went across the street to a Chevy dealer, I asked if they had any AWD cars and was told that Chevy doesn't make any AWD cars just AWD SUVs (which I hate) so I was about to walk out when I saw a giant Volt poster. As a lark I asked to test drive a Volt because as a techy I was curious but my expectations were very low because I had test driven a Prius when I last shopped for a car in 2005 and it was dreadful. The Volt's performance blew me away, especially after driving the new 300. The 300 I drove had a 300HP V6 which was gutless compared to the Volt. The 300's transmission was jerking between gear changes, the Volt has a single gear so there are no changes. I did my due diligence and test drove Honda's, Audi's and Cadillac's (I didn't look at Toyota, Ford, or Mercedes because they didn't support Android Auto). Of those the only car that I liked, besides the Volt, was the Audi A4, but the Volt was better than any of them because of the electric drive.