So I think those ads at the bottom are being a little misleading - I don't think they are actually the Kona Electric talked about in the article.
My presumption is entirely based off the front end - the EV has a fake "grill", whereas the ones being shown around you for ~20k look more inline with traditional ICEs (you can see the radiator in the 4th picture). Also the Electric version looks to have that white line across the front end that goes just under the headlights, whereas the one posted is missing it.
