NewsflashI don't think GM is really interested in selling Volts and Bolts, they've never spent a penny on marketing them. Last year the Bolt was new so Chevy got a lot of free publicity from reviews and articles about how they had shipped the first affordable 200 mile BEV. This year all the news is about the Tesla Model 3, mostly bad news I might add, but still it totally dominates the EV press. The lack of publicity and zero marketing accounts for why the sales of GM EVs are way off this year.
Mary Barra isn't Elon Musk, nobody follows her every musing on Twitter. GM has to sell cars the old fashion way, that means advertising. Musk is a cult figure and Tesla is a cult car company, it's the height of cool to own a Tesla, it will never be cool to own a Chevy. Chevy is a value brand, after more than a century that can't be changed.Newsflash
2018 Tesla Model 3 sales > 2018 Volt Sales + 2018 Bolt Sales
Tesla Never Spent a penny on paid tv,radio,internet,or print advertising.
GM is at 184000, so they have to average 5330/month to run out the 200k EV sales in Jul, Aug, Sept. It is more likely that GM won't hit 200k until sometime in Q4, Oct, Nov, Dec. Inside EV's says Tesla hit ~206k in Jun, so GM will have 6 more months of $7500 tax credits than Tesla. This could increase GM sales in Oct 2018 through the end of Mar 2019, when Tesla's tax credit will be $3750.So to date what is the total sales against the 200k unit target for GMs four use ofthe $7500 tax credit?
Tesla officially announced they hit 200k in July, presumably by delaying some deliveries from June to July by stockpiling, and sending cars up to Canada. So the Tesla $7500 rebate is good through the end of the year. Tesla-federal-tax-credit-thresholdSo to date what is the total sales against the 200k unit target for GMs four use ofthe $7500 tax credit?
Same here. I like both cars more than any others I've owned. I can understand why someone with a big family would want something larger, but for my wife and I can't think of a more perfect set of cars. I commute in the Bolt and we use it on the weekends. She runs errands in the Volt (all electric) and we use it for trips. For the first time in my 60+ years, car bliss.And that's why I own a Volt and a Bolt. Two cars for the price of one Tesla. 100% EV, zero regrets.
Yes and no. The Gen 1 Volt should have been marketed way way more aggressively than it was. The leaner marketing on the Gen 2 makes sense given the current state of the tax credit. I would bet you will see a heck of a lot more Bolt and Volt ads as soon as GM sells their 200,000th electric car.Toyota marketed the Prius quite heavily. I agree this isn't a vehicle or format issue, as both the Volt and Bolt are excellent cars. It's solely a customer product awareness issue. Marketing 101.