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I'm not the smartest man but ......

3K views 31 replies 25 participants last post by  indyflick 
I agree that TV is likely not a great vehicle for selling EVs. Having said that, I don't see GM being great at marketing vehicles other than trucks. It's good at marketing trucks but there seems to be a formula for that: stick a he-man commercial on a live sports event.

Speculating, part of the problem may be that the advantages of electric drive trains are also disadvantages of ICE drive trains. If 99% of what you sell is ICE drive trains the incentive to highlight the differences may not be compelling.
 
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