I agree that TV is likely not a great vehicle for selling EVs. Having said that, I don't see GM being great at marketing vehicles other than trucks. It's good at marketing trucks but there seems to be a formula for that: stick a he-man commercial on a live sports event.
Speculating, part of the problem may be that the advantages of electric drive trains are also disadvantages of ICE drive trains. If 99% of what you sell is ICE drive trains the incentive to highlight the differences may not be compelling.
Speculating, part of the problem may be that the advantages of electric drive trains are also disadvantages of ICE drive trains. If 99% of what you sell is ICE drive trains the incentive to highlight the differences may not be compelling.