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A co-worker of my wife is looking for a new car. My wife asked what was on his list: Toyota, Honda, Kia. My wife asked, "Why no Volt?" Answer: they were looking for a high MPG car!!

He asked her a lot of intelligent questions. My wife laid out the facts about our Volt (she is very knowledgeable) and offered a test drive. Her co-worker and wife agreed (she let them drive) and they were were pleasantly flabbergasted with our lifetime MPG, the acceleration, the ride, the dash, the look of the car, the fact we have changed the oil once in three years, the $7500 tax credit, the $4k Illinois rebate, the low cost to charge.

The only thing they knew about the Volt before being educated by my wife was that it was "a hybrid of some kind" and slow.

This couple is a perfect prospect for the Volt, yet knew virtually nothing about it and were not even considering it prior to my wife asking "why not a Volt?". GM's efforts to "promote the Volt in targeted advertising in specific markets across the U.S. and on specific websites that focus on sustainability, technology and other topics that are commonly associated with our owners and intenders" failed to reach this couple. Of course as is true for most of the USA, the Volt is not advertised in Illinois.

I have sold one Volt to another couple in Wisconsin who were not considering one (they were also looking for a high MPG car) and now my wife is helping sell another. Owners seem to be doing a better job of promoting and selling Volts than many dealers or GM marketing. Maybe GM should setup a referral plan to encourage more owners to do the same. I mean, I (and many other members here) have helped sell a car to friends, neighbors, or co-workers and didn't even get a friggin Volt hat, lol. As DogMom would say, "Where's the love?"
 

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Exactly, this goes on more often than not. I was approached yesterday and was asked how I liked my hybrid. The Volt is NOT for the uninformed new car buyer.
 

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A co-worker of my wife is looking for a new car. My wife asked what was on his list: Toyota, Honda, Kia. My wife asked, "Why no Volt?" Answer: they were looking for a high MPG car!!

He asked her a lot of intelligent questions. My wife laid out the facts about our Volt (she is very knowledgeable) and offered a test drive. Her co-worker and wife agreed (she let them drive) and they were were pleasantly flabbergasted with our lifetime MPG, the acceleration, the ride, the dash, the look of the car, the fact we have changed the oil once in three years, the $7500 tax credit, the $4k Illinois rebate, the low cost to charge.

The only thing they knew about the Volt before being educated by my wife was that it was "a hybrid of some kind" and slow.

This couple is a perfect prospect for the Volt, yet knew virtually nothing about it and were not even considering it prior to my wife asking "why not a Volt?". GM's efforts to "promote the Volt in targeted advertising in specific markets across the U.S. and on specific websites that focus on sustainability, technology and other topics that are commonly associated with our owners and intenders" failed to reach this couple. Of course as is true for most of the USA, the Volt is not advertised in Illinois.

I have sold one Volt to another couple in Wisconsin who were not considering one (they were also looking for a high MPG car) and now my wife is helping sell another. Owners seem to be doing a better job of promoting and selling Volts than many dealers or GM marketing. Maybe GM should setup a referral plan to encourage more owners to do the same. I mean, I (and many other members here) have helped sell a car to friends, neighbors, or co-workers and didn't even get a friggin Volt hat, lol. As DogMom would say, "Where's the love?"
Sound's like they were in their own little world. No advertising is going to fix that. They needed remedial car classes.
 

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This is why Volt 2.0 needs a beefed up ICE MPG figure close to/over 50, if GM wants to sell it on a mass scale. Mr. and Mrs. Joe Schmoe who know nothing about EVs except for the "Electric Tesla crashed, split in half and caught fire!!!" headlines they read probably dismiss the Volt, as it 'only' gets 37 MPG. Then they see the Prius and it's 50 MPG figure and go "WOW!". *facepalm*
 

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imho the blame for why customer's are so ignorant of the volt rests squarely on GM's shoulders. They've done a lousy job with their dealers and they've misjudged their target demographic. Sure, highly educated, well-off technical people will be your early adopters but the Volt has a lot to offer 'everyday' americans too.

have not seen one commercial for the Volt here in NY. The reason : They assume that it would be a waste of money and that it wouldn't reach their target demographic. Well how is mom & pop america going to know what the Volt has to offer until they start advertising?

My wife has had 8 - 9 people come up to her in the parking lots of various locations and ask her all the same questions ( how do you like it, how far can you drive on it, etc. )

GM's marketing of the Volt has been woefully inadequate in getting the word out about the goodness of the Volt.
 

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I'll admit that when I was car shopping, the Volt was nowhere on the list because I'd simply forgotten that it existed.
This was due to many factors, as GM is not known for "high MPG vehicles".

To me, the main factors are:
- No real hybrids in their lineup. Shoppers looking for fuel efficient vehicles start out looking at the basics (Corolla, Civic, etc), then hybrids. I consider hybrids like a gateway drug...if GM had competitive hybrids, people would research them, and hopefully also see then research the Volt.
- Obviously, no Volt marketing. Not going to beat a decomposing horse.

I don't think the couple were idiots or "remedial"...the Volt has no top of mind awareness among consumers.
For some reason, my wife mentioned the Volt that had completely slipped my mind as an option. I test drove it, and bought it a week later.
 

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imho the blame for why customer's are so ignorant of the volt rests squarely on GM's shoulders. .....have not seen one commercial for the Volt here in NY.
Agreed.
But I've seen plenty of Toyota commercials with preggers Jan through the 6pm-8pm local news hours, but still not even one single Volt commercial!
 

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All the Bull$hit with gas engines goes away with a Volt.

1) Cold start issues...... Not a problem.
2) Forgetful about maintenance....No biggie.
3) Drive less than 10 miles per trip? Gas engines hate it, the Volt lives for it.
4) 80+ Real world MPG, in a smooth driving experiance.



People are stupid..........You'd be amazed the questions I get...

Does it start on fire? It can, I guess.......Can't everything?

After the battery dies youre stuck though right? Come on, play that in your head...I'm going to by a car that only goes 40 miles every 4 hours of charging? You DO see a tailpipe on the thing dont you?

Cars and Leaders.......People deserve the ones they pick.


Sometimes I wish I was dumber so I could have "bliss".
 

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...probably dismiss the Volt, as it 'only' gets 37 MPG. Then they see the Prius and it's 50 MPG figure and go "WOW!". *facepalm*
Exactly. And then when they see it *only* has 38 miles of electric range that doesn't look impressive on paper either.

It's only when you own it and are getting 150+ mpg that you realize.
 

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Much of the blame for a misinformed populace must be put upon the EV community itself, whose diehards from the very beginning vehemently rejected the Volt's EV credentials and insisted the Volt was a merely a hybrid. The EV community was quick to rip into GM for any references to range anxiety in Volt advertising and promotions. GM did not want to further create issues with them after the EV1 fiasco, and in my opinion they caved. Volt ads lacked punch, the message was unclear and ineffective.

I think GM eventually got tired of paddling upstream, pulled back and let Gen 1 live out its days standing on its own. Ironically, this might be the best strategy given the anti-GM climate that still exists -- letting the goodness spread out from the core group of owners is going to pay off in the long-run. Eventually the public will understand - let's just hope it happens soon enough for GM to not decide to pull the plug.
 

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I had a similar conversation with a neighbor last week, and that was only because she was asking about the Leaf (which she didn't want). Not politically correct but it would be better if GM just said "We have no idea how to market the car so we don't"! LOL
 

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I believe many Americans just can't believe we make anything as fuel efficient as the brands on their list. We still have 80 years of "big car" building to live down. That also means 80 years of BIG TV advertising. It worked. As for the Volt, young (and older) people need to see their trendsetters driving them. Let's get the musicians, sports figures and "famous for being famous" people out of the Escalade and into the Volt -- at least long enough for the paparazzi to snap a few photos for the E Network.
 

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Much of the blame for a misinformed populace must be put upon the EV community itself, whose diehards from the very beginning vehemently rejected the Volt's EV credentials and insisted the Volt was a merely a hybrid. The EV community was quick to rip into GM for any references to range anxiety in Volt advertising and promotions. GM did not want to further create issues with them after the EV1 fiasco, and in my opinion they caved. Volt ads lacked punch, the message was unclear and ineffective.

I think GM eventually got tired of paddling upstream, pulled back and let Gen 1 live out its days standing on its own. Ironically, this might be the best strategy given the anti-GM climate that still exists -- letting the goodness spread out from the core group of owners is going to pay off in the long-run. Eventually the public will understand - let's just hope it happens soon enough for GM to not decide to pull the plug.
No, it doesn't. It squarely rests with GM who were so afraid of the H word that they came up with a new term (EREV), kept emphasizing electric car, and then *gasp* some people just thought of it as electric instead of a full performance plug-in hybrid.

CS rating is nothing special, but GM never explained the high EV percentage. They just kind of said "it'll do most of your driving", and never communicated that aside from their pathetic attempt with the "I haven't been to the gas station in ..." commercial. If they want people to understand, they need to get people to think about it.

It really wouldn't be that expensive to pay a decent advertising company (like the one Nissan used for the Leaf) to make a series of bitesize spots that show the different attributes and shove them on YouTube so articles about the Volt on the Internet would have a consistent destination to which to link. No paying for airtime. Nothing nerdy, just reinforce the key aspects: (a) gasoline backup (b) high EV percentage (c) cheap to fuel (d) low maintenance (e) plugging in is easy (f) drives well.
 

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Honestly I think the Volt and how it works is still simply difficult for most people who aren't highly involved with the car to get. Here is a perfect example. I have told my parents for years I really wanted to get a used Volt when they got cheaper. So I bought one 4 months ago. They came out to visit us last week. As I picked them up from the airport I explained how the car worked. We even ran out of battery about 3/4 of the way home, at which point I explained that once the battery ran out the engine came on and that until the battery ran out, the engine wouldn't run.

We drove the car throughout their visit. But even after all of that on one of the last days My Dad still for some reason thought that the car only went for 40 miles on the battery and that was it. My Dad is a highly technical person and knows more about many things in that regard than I do. Yet he STILL didn't get it.

Perhaps this is one of the reasons why so many people seem to be buying the PIP: The car makes no sense yet people are buying the crap out of them.
 

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Much of the blame for a misinformed populace must be put upon the EV community itself, whose diehards from the very beginning vehemently rejected the Volt's EV credentials and insisted the Volt was a merely a hybrid. The EV community was quick to rip into GM for any references to range anxiety in Volt advertising and promotions. GM did not want to further create issues with them after the EV1 fiasco, and in my opinion they caved. Volt ads lacked punch, the message was unclear and ineffective....
I agree to a point with you. At least here, in Québec, there is a large EV community and even an association was started by EV owners (AVEQ). They made deals with Nissan to get a 500 $ discount when buying a Leaf but they refused the same discount when GM offered the same for the Volt. They want the discount only for the Spark, when it will be available. Crazy !! And yes, as usual, even though I think in Québec we are more "EV savy", a lot of non-EV owners know nothing about the Volt. I have a hard time from the Leaf owners when I talk about Volt and I praise it. Vraiment fou !
 

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Perhaps this is one of the reasons why so many people seem to be buying the PIP: The car makes no sense yet people are buying the crap out of them.
The PiP itself makes sense, it's the price that's stupid. The PiP is just a better Prius. People buy Priuses, so it figures people might want a better one.

People actually weren't buying the crap out of them until recently.

If you want people to understand the Volt, tell them it's a plug-in hybrid, which you can drive about 40 miles in electric mode. People get hybrids, and if they don't it's only that they think you can plug them in.
 

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This is interesting. I was talking with my friends when I first got the Volt and they were in the dark as well. One of the first misconceptions, like what the OP said, was that it was "slow."

I don't understand why they would think it's slow. Maybe because we're all driving slow to be more efficient? LOL. But then again, that would assume that the person making this statement has seen a Volt on the road. Out here in BC, Volt sightings are pretty rare. Maybe they were thinking about the other electrically driven "vehicle" they know about... the golf cart - and it's slow.
 

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stu,

So GM's 'best strategy' is to have no strategy on advertising the Volt? And 'just hope' it happens that people will understand the Volt?

I don't know who's to blame, but it seems to me GM couldn't describe the Volt if the car's future depended on it.....
 

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After the battery dies youre stuck though right? Come on, play that in your head...I'm going to by a car that only goes 40 miles every 4 hours of charging?
Exactly. The difference is very fine, between asking that question, versus just delivering an outright insult stating that you (or me, when I get it) are an absolute moron for buying a Volt. I mean, WTF are they thinking? Nobody in their right mind would pay the Volt's price for what would be a 40-mile limit on your daily driving (typically not having access to a charger at work, for example). I need to think up a similarly insulting question to respond with, because the alternative (a good b-slap) would probably lead to, "... and if you cannot afford an attorney, a public defender will be appointed ....".
 

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stu,

So GM's 'best strategy' is to have no strategy on advertising the Volt? And 'just hope' it happens that people will understand the Volt?

I don't know who's to blame, but it seems to me GM couldn't describe the Volt if the car's future depended on it.....
...which it does. Well said.
 
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