I read this story ten years ago (or maybe in college). A few words changed but still the same old story. These execs are smart enough to little to the press that would really give away any industrial secrets.
For example: Europe
Ford and GM are bleeding badly and have been for years. It is a developed market. Europeans fly everywhere, have great trains, are crammed into walkable cities, etc but still own 2 or more cars. They buy a luxury model fitting to their national background, like BMW, Mercedes or Audi, and then buy one or more micro-cars like a Daihatsu or other 3rd world cousins. They increasingly are not buying mass market middle of the road brands like Ford or GM. The unions and the politicians in tow are milking GM and Ford making it hard to succeed or to leave. Add in an anti-Americanism prevalent in Europe and it does not look good.
Changing a couple executive faces will not stem the losses. They probably should be going up market, bring in their micro-cars from elsewhere and be content with a lot less market share. Will the Euro-governments let them?
Would you hear this story in any mass media in the USA?