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But the marketing coup...

GM, wake up and smell the roses. Get your collective nose out of the diesel and gas fumes and put your Voltec drivetrain in as many vehicles as you can.
I've been shouting that for years, yet GM isn't listening. Otherwise they would have announced something by as a defensive move. I want a Voltec Subyukonade, but I'll live with a Voltec/Boltec Equinox. I'm still feeding my original GM card....just in case.
 
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