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F-pace, i-pace, now e-pace - what is jaguar thinking?

1806 Views 10 Replies 9 Participants Last post by  JD4JC
The f-pace is already in the wild, a nice CUV/SUV platform with an ICE in it. Then they introduced the i-pace concept which is all electric. Now they introduce the E-pace which is a compact CUV with an icer. Talk about confusing branding.
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The E/F PACE are current gassers, the I PACE is still listed under concepts on Jaguar's site. My guess is E was already in the pipeline.

I do like the looks of their CUVs, might go a long way reinventing Jag.
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