Confusing for all the people who don't know or think Jaguar and might assume E for electric. But they had the E Type a long time again. The I-Type was their electric concept.
F-pace, i-pace, now e-pace - what is jaguar thinking?
The f-pace is already in the wild, a nice CUV/SUV platform with an ICE in it. Then they introduced the i-pace concept which is all electric. Now they introduce the E-pace which is a compact CUV with an icer. Talk about confusing branding.
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