Sure is. I think the purpose of the ad was more of a "branding" exercise for Cadillac. It highlights the great style of the new Caddys. They can't possibly expect to sell enough of those cars to justify any amount of advertising spend.The ELR really is an amazing looking car.
I saw that too, and backed up the TV and got a screenshot. I was shocked, because I thought that perhaps GM had forgotten that the Volt is a GM vehicle. Come to think of it, in the commercial it's actually not a photo of the Volt, but rather it's a photo of someone holding a smartphone showing a picture of someone loading a Christmas tree into a Volt. And like you say, the back is covered with snow, so only Volt-nuts like us would recognize it. So I guess GM feels safe being several steps removed from actually showing a full screen shot of a Volt.Actually I saw a Volt in a Chevy commercial. A guy was loading a Christmas tree in the rear hatch. Of course the rear of the Volt was covered in snow.
Just inane marketingspeak.I wonder what's behind the 'First Ever ELR' statement..... could it be a hint that more electrified Caddys are to come?
Yes, that's exactly what it is. Totally in line with what Cadillac's new ex-BMW chief marketing guy has said. In fact you can think of every ELR as a show car, but instead of making just one of them for an auto show, they are making a couple of thousand of them for wider impact.Sure is. I think the purpose of the ad was more of a "branding" exercise for Cadillac. It highlights the great style of the new Caddys. They can't possibly expect to sell enough of those cars to justify any amount of advertising spend.