It's good that they are looking at this but it's premature. You can't start building this into highways until there is a single world wide standard and that's a long way off. I've been on standards bodies, I was on two JEDEC committees in the late 70s, and even very simple things can derail a standard because no company wants to give another company an advantage. In the case of a standard like this it's going to be very hard. First the research hasn't been completed yet, but even if it was you have the problem of different patent holders wanting to maximize their return. Then you have the really important problem of getting it right for the long term. Once you build out infrastructure you can't change a standard, ever. Your LED light bulb screws into an Edison socket that was introduced in the 19th century, it can't be changed because every lamp in your house uses that socket.
Bottom line is that there won't be a highway charging standard for 10 or 15 years and by then it won't matter. If you assume that there will be no breakthroughs in batteries just the gradual improvement of 2X per decade that we've seen over the last 20 years then cars still get to the point where they won't need much on trip charging. If you assume that the base range of EVs 10 years from now is 400 miles than you might never charge them away from home. The only on trip charging you will need will be on superhighways and in 10 years you can assume that every highway will have more than enough coverage. Tesla is almost there already, in 10 years CCS will surely have excellent coverage on every highway.
Bottom line is that there won't be a highway charging standard for 10 or 15 years and by then it won't matter. If you assume that there will be no breakthroughs in batteries just the gradual improvement of 2X per decade that we've seen over the last 20 years then cars still get to the point where they won't need much on trip charging. If you assume that the base range of EVs 10 years from now is 400 miles than you might never charge them away from home. The only on trip charging you will need will be on superhighways and in 10 years you can assume that every highway will have more than enough coverage. Tesla is almost there already, in 10 years CCS will surely have excellent coverage on every highway.