This vehicle needs to come in under $30K for all but the most optionalized version. Even if it means a small loss for each car. Get your foot in the door, get people hooked, and then you can move it up to a small profit when you manufacture 100K of them. Maybe get the government to give a rebate or tax incentive for purchasing it that will push it under that cost. Year 2, you include an option for GPS as well as possibly a separate battery for any electric hookups (GPS, cigarette lighter power, etc). Finally, a guaranteed spot when desiring a trade-in for a newer model.