From my personal experience, I agree with this notion that consumers don't know jack about EV's.
“It’s a well-known theory in market research that the majority of consumers are reluctant to purchase a novel technology.”
Surveys show that most Americans can’t name a model of electric car, much less explain how it works. For now, the EV market is limited to early adopters — younger, wealthier drivers who want to own the latest tech. The average buyer is still wary of plug-in vehicles.