Consumers don't win when their vendors lose money on a deal. Price wars that lose money for all vendors prevent vendors from earning what they should, which then goes into R&D and better future vehicles.We, the consumers, do.
Chrysler will be gone in a few years and they know it. Who knows what they are up to with all these gimmicks.
Once Chrysler files for C11 and/or gets bought out and split up, all their gimmicks will be completely worthless.