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The Volt is changing consumer perception of electric cars, describing the car as “fun to drive” in direct opposition with Mazda’s campaign to paint electric vehicles as the ultimate buzzkill. 90% of Volt owners are new to GM, many trading in a Toyota Prius.
http://gas2.org/2011/05/04/gms-chevy-volt-exceeding-expectations-luring-in-prius-owners/
Mazda (coming out with an EV) has an anti-EV campaign? Odd but true.
http://green.autoblog.com/2011/04/20/mazdas-message-new-york-not-electric-not-hybrid/
So much in one article. Volt's "fun to drive" differentiator, Prius owners switching, Mazda suffering VES and bashing itself.
http://gas2.org/2011/05/04/gms-chevy-volt-exceeding-expectations-luring-in-prius-owners/
Mazda (coming out with an EV) has an anti-EV campaign? Odd but true.
http://green.autoblog.com/2011/04/20/mazdas-message-new-york-not-electric-not-hybrid/
So much in one article. Volt's "fun to drive" differentiator, Prius owners switching, Mazda suffering VES and bashing itself.