The CBS station in L.A. has been running a regular spot on the morning news, aimed, no doubt, at commuters. It is dealer-sponsored.
I am still seeing lots of Volts, but few Bolt EV's in the carpool lane, which I use several times a week in a non-commute status.
Chevrolet has been running a 15 second radio commercial featuring the Chevy Bolt in the DC Metro area on WMAL 630 AM since spring 2017. The commercial touts the fact that the Bolt is an award winning vehicle that can travel 238 miles on a single charge.
In MA, the ad is read by Adam Kaufman, sportscaster for WBZ 1030 AM. He doesn't seem all that thrilled to be doing the ad. The first version he stumbled over the word "regenerative". It seemed like they didn't want to bother with a second take.
The current ad is as lackluster as the current TV commercials. Basically, he's just listing the specs and "award winning". The problem is telling people about all of the nifty technology to maximize range, just reinforces range anxiety. How about some benefits, like never having to go to the gas station again or it's a sporty fun drive.
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