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Just about every company on the planet does similar things regardless of the industry. Its all about making the most $$ and it's proven to work otherwise they wouldn't do it
 

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And this is something new???
 

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Yeah, when are the "legacy automakers" going to get with the program. Tesla would never do something shady like charge you $1000 just because you didn't want the car in black.

Some of the dealers around here do this, too, but it's usually something like a $50 cargo net or a $100 cargo mat. So nothing particularly expensive (particularly when compared to the taxes and fees you end up paying anyway).
 

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