[llninja]

Polestar

https://www.polestar.com/intl/2017/06/21/polestar-electrified-performance-brand/

Can't wait....I still feel like this electrification of transportation is moving at a glacial pace. I want all these EVs now!!!

 

[obermd]

The guy in the left picture in that article looks like he's put his finger into one too many outlets over the years.

 

[Loboc]

Pretty much all manufacturers should go this route. EV packaging is so much different than ICE that they are building purpose-built platforms anyway. Why not split it out into a separate division?

 

[llninja]

Pretty much all manufacturers should go this route. EV packaging is so much different than ICE that they are building purpose-built platforms anyway. Why not split it out into a separate division?

.... announcing GM's new V/Boltec division!!!!

Ford can create an Energi division
BMW has the I
Toyota has Prius

But the problem with creating a separate division is similar to Toyota's Scoin woes, you almost need a separate dealership network and service centers.

So instead of creating a separate car line, the right solution is to just electrify every car within your product line. Again, glacial pace. Chevy Malibu and Cadillac CTS are good first steps like the Ford Fusion Energi and Focus EV. We just need more.

 

[obermd]

GM tried the new division route with Saturn. It's simply not cost effective. Instead GM needs to migrate the Voltec drive train into all their car and truck lines as a hybrid or PHEV option for each line. Also they need to get rid of the "Eco" trims and make this drivetrain package available for all trims, decoupling the creature features from the drivetrain features.

 

[Upper5Percent]

GM tried the new division route with Saturn. It's simply not cost effective. Instead GM needs to migrate the Voltec drive train into all their car and truck lines as a hybrid or PHEV option for each line. Also they need to get rid of the "Eco" trims and make this drivetrain package available for all trims, decoupling the creature features from the drivetrain features.

https://www.forbes.com/2010/03/08/saturn-gm-innovation-leadership-managing-failure.html