Joined

·
251 Posts

__Price/Performance Competitive Analysis:__What is the estimated price at which the Volt can be a popular (within top 4) hybrid ? If we look at the top four hybrids* we see that their average MSRP is about $23,000.

*What competitive advantages does the Volt offer?*This analysis is not for what a Volt enthusiast would pay. It is for the typical buyer.

The other hybrids offer at best only 50mpg mileage. At $5.00/gal, the yearly cost of gas for these vehicles is $1,200 more than the Volt. Studies show that the typical buyer will only pay for 3 years of energy cost saving for a vehicle. That’s a $3600 dollar premium for the Volt.

The typical buyer is not going to appreciate the technology difference between series, parallel, or E-REV hybrids. Competition is a moving target. By 2010 the competition will probably offer a “plug” to make them “plug-ins” and perhaps also Li batteries. The buyers pay an extra $2000 to get the Nissan Altra's 198 hp performance (The Volt has 209 hp).

Conclusion: For the Volt to be competitive with the four most popular hybrids, its cost/performance must be comparable. The price point for the Volt to be popular is $23,000 + $3600 (mpg) + $2000 (performance) = $28,600 (2008 dollars).

*Top Four Hybrids

http://www.NADAguides.com

**The Toyota Prius, the world's most popular hybrid car, $22,000

__Hybrid Choices Sorted by MSRP Price__(City/Hwy mpg)

Lightning, BEV, $300,000, 2D, 130 mph, City: 220, 700 hp, 0-60mph 4sec.

TESLA Roadster, PEV, $98,000, 2D, City: 220, 183 hp, LiI

Fisker Karma, E-REV, 2010, $80,000, 4D, 125mph, 50miles

Lotus ZAP-X Crossover, BEV, $60,000, 350 miles, 644 hp, Li

Phoenix Electric, $54,000, 4D,

Volt, E-REV, 2010, $40,000, 4D, 120 mph, City 40 miles, ER 320 miles, 200-50 mpg, 209 hp

Miles XS500, BEV, 2010, $35,000, 4D, 80mph, 120 miles, 700lb LiI, Volume:30,000

Aptera, 2009, BEV, $30,000, 2D, max 95 mph

Ford Escape Hybrid, $26,640, 4D, 34/30, Motor 94 hp, 133 hp

Saturn Vue, 2010, PEV, 4D, $26,270, 24/32

Think City, BEV, 2009, $25,000, 2D, 60 mph, 100 miles, 0-60mph-8.5sec

*TOYOTA Camry, H, 4D, $25,900, 40/38, 187 hp, 3680 lbs, NiMH

*Nissan Altra, PEV, 4D, $25,000, 42/36, 198 hp, 2057 lbs, NiMH

Mitsu i-MiEV, BEV, 2009, $24,000, 4D, 86mph max, 100 miles, 63 hp, 2376 lbs, 16 kWhr LiI

*Honda Civic Hybrid, 2008, 4D, $22,600, 40/45, 93 hp

**Toyota Prius II, H, 2008, 4DH, $21,100 – $23,370, 60/51, 76 hp, 2890 lbs, NiMH

HONDA Insight, H, 2D, $20,450, 60/70, 67 hp, 1850 lbs, NiMH

Zenn, 3D, $12,700, max 25 mph, City: 20 miles

Flybo, BEV, 2008, $10,000, 2D, 42 mph max, 70 miles, Lead Acid

VW/Sanyo, 2010, BEV, LiI

Nissan, 2010, E-REV, 4D, 100miles ER 300 miles

Audi’s A1 Metroproject, H, 2D, max: 125 mph, 150 hp, Motor: 41 hp