The three Model X cars (one per region) have already been "won" by those who marketed their links with the most success.
Type "Tesla Discount" or other variations as a web search and see ads that click you to Tesla's Design Studio with the discount. Tesla Motors cannot be very pleased over the bogus web addresses that appear to be a official Tesla site, but hiding behind the company link is the owner's discount.
I sent out emails early on and posted my link at HybridCars, but no takers yet. Why should there be when there is one company giving the entire $2000 to the buyer with no strings attached PLUS throwing in $1000 of accessories from T Sportline. Amazing response as the person's name rises up on the "Progress" screen of the iPhone. IMHO, only those who got the email from T Sportline got the link. T Sportline is even tracking the link themselves as you can see at the bottom of this post.
What will be interesting is how many Founder Edition Model X will be ordered by those who reached the top.
PS: Here is the $3000 email text:
Earn $3,000 in savings
by T Sportline
Many owners are aware that Tesla Motors wouldn't be where they are today without all of us owners. A large part of their success has been worth of mouth sales through early adopters and current owners.
Per their program, "Anyone who orders a new Model S before October 31st using the referral link of a current owner will get $1,000 off the purchase price. In return, the current owner will get a $1,000 discount that can be applied to a new car, service center visit or accessory."
We are adding to this incentive! We are giving away our $1,000 back to anyone who orders through our link as well as a T Sportline store credit of $1000! A total of $3,000 in savings for the new Model S owner! Email or call us 866-991-4776 to get involved and save a friend $3,000!