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  1. GM's Rob Peterson talks to industry peers about 'managing expectations'

    Hybrid and Electric Vehicle Competitors
    When GM Spokesman Rob Peterson outlined key marketing strategies Chevrolet is employing with the Volt at the EDTA conference a few weeks ago, the fourth point he said was, “last, but definitely not least.” He titled it, “Managing expectations of both our products but also the EV movement...
  2. GM’s Rob Peterson: Customers' Volt stories are key to marketing success

    Hybrid and Electric Vehicle Competitors
    A few days ago we gave center stage to GM Spokesman, Rob Peterson, who in his own words described how Chevrolet is marketing the Volt in these first critical months and going forward. His prelude at the EDTA conference in Washington, D.C. during Earth Week spoke of an over-riding philosophy of...
  3. GM's Rob Peterson discusses the Volt team's strategic relationship building

    Hybrid and Electric Vehicle Competitors
    General Motors Spokesman Rob Peterson has been on the Chevrolet Volt team since before the concept car was shown in 2007. At last week’s EDTA conference he gave a talk at a breakout session titled, “To Market We Go: Building Successful Launch and Marketing Strategies.” Addressing industry...
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